Last Friday’s mega release Jayeshbhai Jordaar was expected to work due to the presence of a popular actor like Ranveer Singh, concept, and the backing of the reputed production house, Yash Raj Films (YRF). Shockingly, the film had a poor opening of Rs. 3.25 crore. It saw a marginal jump and earned Rs. 4 crores on Saturday. On Sunday, it earned Rs. 4.75 and hence, the weekend collections were just Rs. 12 crores. What shocked the industry is that even the other recent films like Runway 34, Heropanti 2, and Jersey had similar kinds of openings and showed no growth.
What went wrong with Ranveer Singh starrer Jayeshbhai Jordaar? Trade experts share their views
We asked the trade experts first, as to why Jayeshbhai Jordaar flopped. Trade veteran Taran Adarsh said, “The trailer is the first impression that we give out to the audience as to what to expect from the film. And the trailer was hardly exciting enough. Secondly, the makers narrated the entire story in the trailer itself. Thirdly, it’s a ‘jordaar’ concept but the writing is very ‘kamzor’. Moreover, certain films were started pre-Covid. Post-Covid, everything has changed. Larger-than-life films like Pushpa, RRR, and KGF have worked. Or even Gangubai Kathiawadi for that matter; there was enough drama and enough content for the people to enjoy on the big screen. Here, everything went wrong. And I am shocked that Yash Raj and Ranveer Singh couldn’t realize it before the release of the film.”
Trade analyst Atul Mohan explained, “There were a lot of flaws in the script. From the poster, it seemed like a fun, family film. But the trailer was weak. The subject was outdated.”
He added, “Also when you have a title like Jayeshbhai Jordaar, you expect a dynamic character. Then, it would have made a difference. Lekin title mein ‘jordaar’ hai par dekhne jaao toh hero mein kuch bhi ‘jordaar’ nahi hai. That was a spoilsport.”
He also said, “Ranveer Singh ko leke aap entertaining film bana sakte ho. Preachy film bana nahi sakte ho. Uska image waisa hai. So, we have to play around with the image that the actor has among the audience. Nevertheless, he attempted to do something new.”
Girish Johar, producer and film business analyst, explained, “The content faltered big time. Also, the timing was wrong. This film was supposed to come two years earlier. During the pandemic, thanks to the rise of OTT, the audiences got exposed to worldwide content at the push of a button. The consumption patterns have changed drastically. The quality is far superior to what it used to be earlier. That’s probably why the film seemed dated. And I’ll also add that it seemed like the makers were also not too confident of the film. After the trailer launch, I couldn’t see that extra push. Look how the makers of Bhool Bhulaiyaa 2 are trying to create a noise. I didn’t see that happening with Jayeshbhai Jordaar. Maybe the producers knew what was coming. So, they did not build up that hype. If you build up that hype and the content is not up to that standard, you get more brickbats. That’s why they presumably went for minimal marketing.”
Vishek Chauhan, owner of Roopbani Cinema in Bihar, meanwhile, thundered, “Jayeshbhai Jordaar is a reflection of how wrong Bollywood has gone and how divergent it has become from the theatrical audiences.”
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