Last Friday’s mega release Jayeshbhai Jordaar was expected to work due to the presence of a popular actor like Ranveer Singh, concept and the backing of the reputed production house, Yash Raj Films (YRF). Shockingly, the film had a poor opening of Rs. 3.25 crore. It saw a marginal jump and earned Rs. 4 crore on Saturday. On Sunday, it earned Rs. 4.75 and hence, the weekend collections were just Rs. 12 crore. What shocked the industry is that even the other recent films like Runway 34, Heropanti 2 and Jersey had similar kinds of openings and showed no growth.
Trade believes that Pathaan, Tiger 3, Bhool Bhulaiyaa 2, JugJugg Jeeyo, Laal Singh Chaddha etc. can turn the tide for Bollywood in the next 12 months
Thankfully, all is not lost. Some of the forthcoming releases seem promising. When asked which films can turn the tide for Bollywood in the next 12 months, trade veteran Taran Adarsh said, “I hope Bhool Bhulaiyaa 2 works, starting this week. It looks like a complete package. I like the song and Kartik Aaryan’s dance step. And the horror comedy genre is such that if it clicks, then the sky is the limit. Prithviraj is also a mega film. I have hopes from the director, Dr Chandraprakash Dwivedi. JugJugg Jeeyo also looks promising due to the director, who gave Good Newwz earlier.”
Vishek Chauhan, owner of Roopbani Cinema in Bihar, is confident that Bhool Bhulaiyaa 2 would have a healthy opening. He quipped, “Poori industry ab Kartik Aaryan ki taraf dekh rahi hai ki humko bacha lo. Just last year, he was called unprofessional and what not. Today, he’s perceived as the saviour!” He also said that “Prithviraj can work.” When asked about Laal Singh Chaddha, he said, “The kind of business that its makers are expecting, even if it does half of it, yeh bahut badi baat hogi.”
Girish Johar, producer and film business analyst, mentioned, “Brahmastra would stand out. It’ll open quite well. Laal Singh Chaddha, Ram Setu, Cirkus, Pathaan, Tiger 3, Vikram Vedha and Shamshera should work. Luv Ranjan’s film with Ranbir Kapoor can be interesting, though we haven’t seen its poster or trailer yet.”
Trade analyst Atul Mohan said, “Pathaan and Tiger 3 would definitely work for sure. YRF doesn’t fall in the trend of remakes. Ram Setu can work too. JugJugg Jeeyo looks like a fresh, family entertainer, different from the routine fares. Also, the title is such that it’s used in every household. Hence, it connects with the family audiences.”
He also said, “Shehzada’s casting is good. Kartik Aaryan enjoys a good fan base among the youth. Then Cirkus is a Rohit Shetty film. It’ll be an out-and-out entertainer.”
Atul also has hopes from Laal Singh Chaddha, “Aamir Khan knows what the audience wants. Laal Singh Chaddha, moreover, will be a film that touches upon the political issues.”
Lastly, he said that he’s waiting for Rocky Aur Rani Ki Prem Kahani, “Karan Johar must be sure about the subject. The casting is also great. I appreciate him as he takes up interesting subjects. As the head of an organization, when you yourself take up a film, it boosts the energy of his team.”
Taran Adarsh had the final word, “This is a clear signal to the filmmakers. Pull up your socks. Nevertheless, I think this is a phase. It’s good that the correction is happening.”
Vishek Chauhan disagreed, “I have been told that this a phase. Have you seen this kind of rejection ever in your life? Somebody pointed out to me that even in 2002, the box office suffered similarly. I don’t deny that there have been times when films would have not worked in the past. However, at least, there’d be an audience in cinemas at the weekends. Nowadays, films are folding up under Rs. 25 crore. On the other hand, the Punjabi film Saunkan Saunkne earned Rs. 4 crore in a single day. In Maharashtra, Dharmaveer has managed to do exceptional business.”
“Bollywood folks are not thinking universal. And today, the theatrical audience need to be dished out universal content. That’s why Jayeshbhai Jordaar never connected,” said Vishek before signing off.
Also Read: Post KGF – Chapter 2’s BLOCKBUSTER success, trade banks on Shah Rukh Khan’s Pathaan and Dunki, Salman Khan’s Tiger 3 and Aamir Khan’s Laal Singh Chaddha to bring back Bollywood’s lost glory
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