Shah Rukh Khan and Kartik Aaryan attended the press conference for the 25th edition of the IIFA Awards, set to take place in March 2025 in Jaipur, Rajasthan. The International Indian Film Academy Awards (IIFA) is preparing for a grand silver jubilee celebration, marking 25 years of celebrating cinematic excellence and promoting global unity.
Reflecting on the legacy of IIFA, Shah Rukh Khan took the audience down memory lane, recalling his long association with the awards show. He reflected, “It’s always great to come down here. I’ve been doing this now for 25 years. “I didn’t realised it till actually about 10-15 days back. Ke 25 saal se mai Andre, Viraf aur Sabbas ke liye kaam krra hu.” He joked teasing the host, (Kannan), “ Tum sirf 23 saal se karre ho. Or un 23 saal mei jo 2 saal tum nahi the tumhe Angelina jolie yaad rahi. You came after 2 years.”
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Shah Rukh also fondly reminisced about his early days with IIFA, speaking with warmth about the hardworking team behind the awards show. He emphasized the dedication of the IIFA founders and said, “It has been a great journey and too much fun. Andre, Viraf and Sabbas offcourse I have found memories, they have always been very hard working. I’ve known them and in no which way demining or deriding the status at that point in time. I just want to point out the hard work they have been doing. I remember them arranging chairs in different award functions for all of us, being kind to us, showing us warm. And from the beginning of the show, till the end of the entertainment, they were always looking after us. So they were bound for doing some wonderful things.”
He further praised the team for their achievements and said, “I think the creation of IIFA by the three of them and their whole team over the years is a marvelous achievement taking India Cinema Global and I have had too much fun starting from the Dome then in Toronto. We have some very wonderful memories, some very wild ones which we can’t talk about but they’ve been good times and they’ve only been good times with IIFA.”
SRK added, “Insha Allah I pray for them that they continue to take Indian Cinema Global put it on a platform which makes us relevant all around the world.”
The IIFA Awards, a key event in the Bollywood calendar, have consistently celebrated the best of Indian cinema and offered global recognition. As the 25th edition approaches, fans and industry insiders are eager to see how the event will honor the history of Indian film while looking toward its future.
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