Sara Ali Khan, who made her debut last year with Kedarnath followed by a blockbuster release Simmba, is all set to rock the endorsement scene too. The actress has been brought on board for the popular personal care brand Fiama known for its share of shower gels and other skincare products. The actress is said to have started the ad campaign for the same and has even shot a commercial for it.
In an announcement made by Fiama brands, they have also reasoned as to why they decided to approach Sara Ali Khan for being their brand ambassador. The statement read, “The innovation communication also launches the most exciting new brand face, Sara Ali Khan. She is vibrant and her intelligence coupled with her creative choices in cinema make her an epitome of Fiama the brand and its steady list of innovative firsts in the personal wash category. She echoes the vigour, determination and freshness which makes Fiama distinctly different and the combination of Sara Ali Khan and Fiama an exciting choice!”
On the other hand, Sara Ali Khan too spoke about being chosen as brand ambassador and a core believer in positivity as she said, "When I think Fiama, I think fresh, fun and fragrant! I am so thrilled to be a part of the Fiama family and can't wait to introduce their new innovations. Together Fiama and I will endeavour to make every bath interesting and exciting. For me each day is a new opportunity and there's nothing better than a fun filled Fiama bath to say Good morning!!"
Here’s a glimpse of the commercial for Fiama:
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