Kartik Aaryan starrer Bhool Bhulaiyaa 3 recovers 90% of costs from non-theatrical avenues; set to turn profitable from Day 1 3 : Bollywood News

As excitement builds for the highly anticipated Bhool Bhulaiyaa 3, starring Kartik Aaryan, the film has already achieved a major financial milestone ahead of its theatrical release. Securing massive non-theatrical deals, Bhool Bhulaiyaa 3 has managed to recover nearly 90% of its production costs, ensuring that it will likely turn profitable from the very first day of its release.

Kartik Aaryan starrer Bhool Bhulaiyaa 3 recovers 90% of costs from non-theatrical avenues; set to turn profitable from Day 1

The film has locked a lucrative Rs. 135 crore deal covering its satellite, digital, and music rights. Netflix has acquired the digital streaming rights, Sony has secured the satellite distribution rights, and T-Series continues its partnership by holding the music rights. This impressive pre-release package has almost fully covered the film’s Rs. 150 crore production budget, leaving just Rs. 15 crore to be recouped through box office sales.

With such a small amount left to break even, the film is poised to become profitable on its opening day itself. Bhushan Kumar of T-Series, who is producing Bhool Bhulaiyaa 3, stands to benefit significantly from this financial arrangement. The strong pre-release revenue from non-theatrical avenues has set the film up for a successful theatrical run, with profitability almost guaranteed.

This early financial success highlights the strength of the Bhool Bhulaiyaa franchise, which first won hearts with its blend of horror and comedy in the 2007 original starring Akshay Kumar, followed by Kartik Aaryan’s massive success in Bhool Bhulaiyaa 2 in 2022. As the third instalment readies to hit the big screens, trade analysts are optimistic about its box office potential, predicting it to become one of the year’s top-grossing films.

The strategic pre-release deals with major players like Netflix and Sony reflect the high demand for Bhool Bhulaiyaa 3. Streaming platforms, television networks, and music distributors are eager to capitalize on the buzz surrounding the film, which further solidifies Kartik Aaryan’s star power and the appeal of the horror-comedy genre.

As the film gears up for its Diwali release, fans and industry insiders alike are eagerly awaiting to see how Bhool Bhulaiyaa 3 will perform at the box office. However, with 90% of its costs already recovered, it is clear that this Kartik Aaryan starrer is well on its way to becoming one of the year’s most profitable ventures.

Also Read: Bhool Bhulaiyaa 3 Teaser: Vidya Balan reprises the role of Manjulika to terrify Kartik Aaryan’s Rooh Baba