Amidst the high-octane advertising mélange that is the IPL season, MakeMyTrip’s latest campaign truly stands out. India's leading online travel company plays on the much-expounded benefits of ‘star power’ albeit with a twist, where the stars signed for the campaign never really show their face.
The campaign comprises four films starring Bollywood's Bhidu - Jackie Shroff, the God of Dance - Prabhu Deva, and the 'Breathless' Grammy-winning singer-composer Shankar Mahadevan. Each personality is so distinct in style, voice and attitude that anyone familiar with their work will recognise them even without seeing their face. MakeMyTrip uses this insight to showcase the platform as the ‘Asli Star’ (the real hero) of the campaign, highlighting the benefits of booking hotels and homestays on the platform.
Jackie Dada drops Shakespeare-square gems about maximising life’s experiences whether on a trip or beyond; Prabhu Deva shares his love for dancing with abandon especially when your hotel room has all the amenities conducive to it; and Shankar Mahadevan sings breathlessly to cover the myriad offers available on the platform. A fourth film featuring two cricketing legends will go live later this week. Peppered into the ad films are inside jokes for the delight of true fans, and lovers of internet culture which audiences would love to keep their eyes peeled for.
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