Ekta Kapoor collaborates with Roposo for new apparel line under the ‘EK’ banner : Bollywood News

TV Czarina Ekta Kapoor and entertainment commerce platform Roposo today announced the launch of a new apparel line under their co-created brand ‘EK’. The EK clothing line, launched on Ekta’s birthday, will offer women contemporary ethnic wear. After venturing into décor, furnishings, and wellness accessories, Roposo has decided to extend the EK brand to clothing in collaboration with the producer.

Ekta Kapoor collaborates with Roposo for new apparel line under the ‘EK’ banner

Made with 100% cotton, EK’s three collections Charbagh, Siyahi and Kairi include products like kurtas, bottoms, and dupattas. They are expected to embody EK’s ethos of creating products that bring a sense of emotional wellness and positive energy to users. Like other EK products, its clothing line is crafted by local Indian artisans, in a way that blends traditional Indian craftsmanship with modern design elements.

EK’s apparel line can be discovered on Roposo and on lock screen platform Glance and they are also available on www.worldofek.com along with other e-commerce outlets.

Speaking about the new launch, Ekta Kapoor said, “I am extremely thrilled to be growing EK – a brand I have co-created with Roposo - with the launch of our new apparel line. I am truly grateful for the success that EK has seen so far. Some of EK’s products, such as copper bottles, ran out of stock within the first month of their launch, and I was elated to see that one of the evil eye necklaces from the EK jewelry collection became a huge hit, especially after my friend and television star - Karan Kundra gifted it to Tejasswi Prakash. I hope that consumers will extend the same love to our apparel line as well.”

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Mansi Jain, Senior Vice President & General Manager, Roposo added, “EK was the very first D2C brand we launched last year with the multifaceted Ekta Kapoor under the Glance Collective umbrella. It is exhilarating to see it take the next step in a matter of months with the launch of the apparel line. Fashion is the fastest-growing live commerce category on Roposo and we expect to see strong traction for EK clothing as well.”

During the recently concluded ‘Glance LIVE Fest’, users got an exclusive opportunity to watch a live fashion show with EK apparel on display. In a special live show, Ekta also spoke about her life’s highlights and her entrepreneurial journey.

Also Read: Ekta Kapoor is all praise for Tejasswi Prakash, Simba Nagpal and Naagin 6 members for topping TRP charts