Celebrated actress Vidya Balan has been appointed as the brand ambassador of PepsiCo India's popular snack brand, Aliva.
The company appointed her on the occasion of the launch of the six new flavours of Aliva.
On appointing Vidya as their brand ambassador, Vidur Vyas, Marketing Director - Foods, PepsiCo India, said, "An accomplished actress, a woman of
substance and an affable personality, Vidya is a great match to highlight the brand's positioning of a snack jo tasty hai, accha hai. We look
forward to the partnership and are confident that it will be mutually rewarding."
Vidya Balan said, "I have always enjoyed eating Aliva and am thrilled about the whole new range along with my association with the brand. The range
is tasty and offers great variety of flavours and ingredient options; I am sure consumers will enjoy it as much as I do".
Apart from Vidya, Aliva continues to be endorsed by actress Chitrangada Singh who has been the face of the brand since 2009.