K-Pop stars, Bollywood legends, chart-topping songs and true crime podcasts dominated entertainment-related queries made by Alexa customers in India throughout 2025. From music requests to celebrity trivia, users increasingly turned to Alexa for quick, hands-free access to entertainment content across English, Hindi and Hinglish.
Amazon has shared insights into what Alexa customers in India asked the most between January and November 2025, and entertainment clearly emerged as one of the strongest themes. Global pop culture and Indian favourites found equal footing, reflecting how audiences today consume content across languages, regions and formats.
K-Pop and global pop meet Bollywood nostalgia
Among musicians, K-Pop continued its steady rise in India. BTS, Jennie and Blackpink featured prominently among the most-asked artists, alongside international icons such as Taylor Swift, Justin Bieber and Michael Jackson. Indian music legends, including Lata Mangeshkar, Shankar Mahadevan and Kishore Kumar, remained consistent favourites, showing that nostalgia-driven listening continues to thrive alongside global trends.
Alexa also played the role of a household DJ for millions of users. Customers frequently asked for trending tracks as well as evergreen classics. Viral K-Pop number 'APT' by ROSÉ and Bruno Mars was among the most requested songs of the year, along with Indian and international hits like 'Shaky' by Sanju Rathod and G-SPXRK, Sapphire by Ed Sheeran, 'Saiyaara,' 'Sahiba' by Aditya Rikhari, and 'Golden' by HUNTR/X and collaborators. Bollywood tracks from films such as Stree 2 and classic favourites featuring Kishore Kumar also saw strong demand.
Artists whose songs were most requested via Alexa and Amazon Music included Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars and ROSÉ, along with stalwarts like Lata Mangeshkar and Kishore Kumar, highlighting a listening pattern that blends new-age pop with timeless voices.
Podcasts gain ground across genres
Beyond music, podcasts emerged as a key entertainment category. Alexa users in India tuned into shows spanning spirituality, true crime, fiction, business and society. Popular podcast requests included The Horror Show by Khooni Monday, The Desi Crime Podcast, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, The Stories of Mahabharata and The Sadhguru Podcast – Of Mystics and Mistakes. The growing interest in true crime and mythology-based storytelling stood out as a major trend.
Celebrities and trivia remain a major draw
Entertainment curiosity also extended to celebrity trivia. Alexa customers frequently asked questions about actors, musicians and sports figures, particularly around personal details such as net worth, spouses and height. Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Akshay Kumar and Hrithik Roshan were among the most-asked actors, while musicians like BTS, Jennie, Shankar Mahadevan and Lata Mangeshkar topped music-related queries.
Users asked questions such as “Alexa, what is Virat Kohli’s net worth?”, “Alexa, who is Diljit Dosanjh married to?” and even mixed-language queries like “Alexa, Amitabh Bachchan ki height batao” and “Alexa, Salman Khan ki wife kaun hai?”, underscoring how Hinglish continues to dominate voice-based searches in India.
Overall, Alexa’s 2025 data paints a clear picture of India’s entertainment appetite — one that comfortably moves between K-Pop and Bollywood, podcasts and playlists, superstardom and trivia, all accessed through a single voice command.
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