Brand Talk with Sonakshi Sinha

By Satish Sundaresan -

December 30, 2015 - 2:48 AM IST

Bollywood Hungama has always shared a very special relationship with stars, their movies and also the brands they endorse. In tune with this tradition, we bring to you

Brand Talk with Sonakshi Sinha

our very special section 'Brand Talk', wherein we speak to celebrities about the brands that they endorse.

This time round, we bring to you an exclusive interview with the stunning and the gorgeous beauty Sonakshi Sinha, the brand ambassador of 'DIGISOL' and Arati Naik, COO- DIGISOL (Smartlink Network

Systems Ltd.)

Do not forget to take part in the supercool contest at the end of this interview and win exclusive merchandise from 'DIGISOL'.

Sonakshi, to start with, how does it feel to be the brand ambassador for 'DIGISOL'?

It definitely feels great as I can totally relate to the brand. The brand and I are relatively young in our respective fields. We both have a fresh approach and have some interesting future plans.

We are very much in sync with each other. 'DIGISOL' has great expansion plans. They want to make internet available in every corner of India and I'm thoroughly enjoying being a part of this

mission.

What made you say yes to this offer?

I always felt it would be fun to tie up with a gadget or a technology brand because I am a lot into technology. When I first met the 'DIGISOL' team, they explained their communication plan to me, I

found it very exciting. Also, today, it's really important to have internet access
wherever you go and 'DIGISOL' aims to do exactly that. They want to take Wi-Fi internet to the heartland of India and they thought that I could help them achieve this goal by being the face of the

brand. I found it to be an interesting proposal and I would definitely be very happy if they succeed in their mission.

What are the gadgets that you have and what are the gadgets that you just cannot live without?

My phone and my Tablet are two gadgets that I always have with me. I can't deny that technology and gadgets have really made life easy by cutting down barriers.

What are the parameters that you see before signing any brand?

The product category is of prime importance. This is followed by the company's background and their history. The kind of work that they do, their communication plan and the kind of message they

want to spread also form an important criteria.

Tete- A- Tete with Arati Naik (COO- DIGISOL, Smartlink Network Systems Ltd.)

Arati, to start with, kindly tell us a bit about 'DIGISOL'?

'DIGISOL' is an active networking brand of 'Smartlink Networking Systems Ltd'. The company was established in the year 1993 to prop the Indian market in the field of networking infrastructure.

'Smartlink' is a pioneer in bringing IT networking products and technology to India and has the distinction of being one of the first companies to start manufacturing of IT networking products

locally in India. The company addresses the needs of customers ranging from Enterprise to SME/SMB and SOHO to home users and from across the verticals. DIGISOL, as a brand, has gained immense

popularity and is recognized as one of the fastest growing IT brand in India.

How different is 'DIGISOL' from others? What, according to you is the USP of the company?

Given our 20-year history of pioneering technologies in the networking equipment segment, we have been actively shaping the networking markets locally as per the global standards. Since we were the

first one to introduce networking products in the Indian market, one can say that we created the 'networking market' in the country. A few of the USPs that keep us ahead with our competitors are

local manufacturing, extremely strong after sales and service support and nationwide sales and distribution network.

What are the products that DIGISOL offers?

'DIGISOL' offers end-to-end networking solutions with a comprehensive product portfolio which include Wireless and Broadband Routing, 3G & 4G Products, Ethernet Switching, Enterprise Wireless, CCTV

and IP Surveillance. For the consumers, 'DIGISOL' offers a good range of products for home networking and wireless.

Why did you choose Sonakshi Sinha to be the brand ambassador?

'DIGISOL', as a brand, is young and so are our target consumers. We believe that Sonakshi Sinha is a good choice as she is widely admired by young Indian audience. Her charismatic personality of

being stylish, fun and internet savvy makes her fit seamlessly into the brand.

CONTEST

Answer the following questions and win exclusive merchandise from 'DIGISOL'. Post your answers in the comments section below:

1) Who is the brand ambassador of 'DIGISOL'?

2) What's the name of 'COO' of 'DIGISOL'?

3) What is the name of Sonakshi Sinha's famous actor-politician father?