Black Eyed Peas is back with new music and this time musician Will.i.Am is doing commentary on deep fake technology and how fake news is spread. In the music video 'Action', he uses the technology and incorporates two Tamil blockbusters - Rajinikanth's Enthiran (2010) and Vishal's Ambala (2015), Telugu film Maryada Ramanna (2010) and Ajay Devgn starrer Singham (2011).
Rajinikanth and Ajay Devgn’s faces have been morphed with Will.I.Am and Taboo’s faces. The music video begins with the Star Wars opening crawl explaining the sequences and closes with the same as they talk about deep fake and fake news. Taking to Twitter, Will.i.Am wrote, “Check out our video for #ACTION inspired by #BOLLYWOOD...ive always loved music from india...#Elephunk and #MonkeyBusiness were inspired by Indian Culture...thank you India for your vibrancy and contribution to the world."
Replying to his tweet. AR Rahman wrote, “The borders are blurring through art! #tamilcinema @directorshankar #rajnikant #india.”
The Black Eyes Peas earlier sampled Don song 'Ye Mera Dil' and 'Ae Naujawan' from film Apradh for their song 'Don’t Phunk with my Heart'. The song 'Urvasi Urvasi' composed by A. R. Rahman for the 1994 film Kadhalan was sampled for Will.i.Am and Cody Wise's 2019 song 'It's My Birthday'.
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