Actor Bhumi Pednekkar has stressed the need for greater accountability within the entertainment industry when it comes to sustainability, stating that structured data and responsible practices are essential for long-term change. In an interview with The Peacock Magazine, Pednekkar was asked what she would change about the way the industry operates in terms of sustainability. She pointed to the absence of measurable standards and transparency.
“I think the first step is accountability. Right now, there’s a real lack of it, especially when it comes to the sustainability index of various industries, which I believe is incredibly important. The truth is, our industry is quite unsustainable—there’s extensive use of plastic and other non-eco-friendly materials. But if we start recycling effectively and maintain proper data on things like carbon footprint, recyclability and reusability, it would give people a clearer picture of their impact. That kind of awareness would be a great place to start,” she said.
Pednekkar’s remarks come amid ongoing conversations around environmental responsibility in film production, including waste management and resource consumption on sets.
In the same interview, she also reflected on whether Hindi cinema now values authenticity over perfection, both on and off screen.
“Absolutely! I feel Bollywood today is in an era that truly celebrates authenticity—because that’s what the audience wants. And I’ve seen this first hand; I’ve learned and realised that there’s nothing more valuable than being your own authentic self. Usually, actors were treated like products rolling off a conveyor belt. But I think what my colleagues and I are trying to do now is break that mould. Yes, I’ve had my own personal journey—moments where I felt I had lost myself. But it’s been the audience, my well-wishers and my own self-belief that reminded me that my authenticity is precious. And I want to celebrate it, enjoy it and make sure that my truest, most authentic self-shines brightest in front of the audience,” she added.
On the work front, Pednekkar was recently seen promoting her Prime Video series Daldal on Amazon Prime Video. She also has multiple projects lined up, including the second season of her Netflix show The Royals on Netflix. Among her upcoming films, one of the most discussed is her collaboration on actor Imran Khan’s comeback project.
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