Akshay Kumar is coming up with his next outing, Pad Man, produced by wifey Twinkle Khanna and director by R. Balki starring Radhika Apte and Sonam Kapoor in lead roles. Now, the film deals with a very pertinent topic: menstrual hygiene in rural areas. The script of the movie is based on a real life story of Arunachalam Muruganantham who is a feminist idol we desperately need as he single handedly started a revolution, making affordable sanitary napkins available in rural South India.
For promoting this unconventional movie, Akshay Kumar and the team started a social media challenge involving all the A-listers of the industry, enlisting them in the noble cause. The challenge involved them posing with a sanitary napkin, thus promoting awareness around menstruation. Anil Kapoor, Aamir Khan, Rajkummar Rao, Deepika Padukone, Alia Bhatt jumped on this bandwagon….Take a look.
Anil Kapoor & Rajkummar Rao
Thank you @murugaofficial for the #PadManChallenge ! Yes that’s a Pad in my hand & I don’t feel weird. It’s natural, Period!
Copy, Paste this & Challenge your friends to take a photo with a Pad!
Here I am Challenging @ReallySwara @Asli_Jacqueline @arjunk26 pic.twitter.com/nk9d7dTu61
— Sonam Kapoor (@sonamakapoor) February 3, 2018
Just hanging around in the gym.. with a pad 🙂 no biggie! Thank you @akshaykumar for the challenge.. I shall challenge my fellow gym-ers @YasminBodyImage @Sophie_Choudry & @impoornapatel #PadManChallenge pic.twitter.com/xHLaSwt39Q
— Alia Bhatt (@aliaa08) February 2, 2018
Thank you for tagging me to this challenge @sonamakapoor
Yes, that’s my cat #Kulfi and me and a Pad in my hand.. u know Life as usual! There is nothing to be ashamed. It’s natural! Period. #PadManChallenge
Here I am Challenging @RichaChadha @humasqureshi @SethShruti @konkonas pic.twitter.com/EO29stwt53
— Swara Bhasker (@ReallySwara) February 3, 2018
Yes, thats a pad in my hand & thats not something to be ashamed about.Thank you for the challenge @akshaykumar sir my bestest wishes @twinklerkhanna @sonamkapoor @radhikaofficial . I further challenge @iamsanjeeda & @aashkagoradia to accept & carry forward the #PadmanChallenge xx pic.twitter.com/75O4xRVv96
— Azmi Shabana (@AzmiShabana) February 3, 2018
Thank you @mrsfunnybones
Yes, that’s a Pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadManChallenge. Copy, Paste this & Challenge your friends to take a photo with a Pad. Here I am Challenging @SrBachchan , @iamsrk & @BeingSalmanKhan pic.twitter.com/lY7DEevDmD
— Aamir Khan (@aamir_khan) February 2, 2018
Thank you @pragyavats for the #PadmanChallenge! “Yes that’s a Pad in my hand & I don’t feel weird. It’s natural, Period!”
Challenge your friends to take a photo with a Pad.
Here I am Challenging @sahil_sangha @Ritieshd @alifazal9 #BooToTaboo #HeForShe #BiodegradableNapkin pic.twitter.com/npMLg83jdh
— Dia Mirza (@deespeak) February 3, 2018
Aditi Rao Hydari
Challenge accepted @radhika_apte…
Here it is- A pad… Even princesses use it! ???? Its natural! Period! #PadManChallenge…
Here I’m challenging @RajkummarRao @DianaPenty and @FarOutAkhtar… pic.twitter.com/Gl8fVFieSX
Yes, that’s me and a Pad in my hand.. u know Life as usual! There is nothing to be ashamed. It’s natural! Period. #PadManChallenge
Here I am Challenging @Saqibsaleem @theathiyashetty @itsSSR @HarshKapoor_ All the best @akshaykumar @sonamakapoor @mrsfunnybones @radhika_apte pic.twitter.com/Z3mthbOkP7
Varun Dhawan and Anushka Sharma
Me and @AnushkaSharma just holding a pad no big deal. Best of luck @akshaykumar @sonamakapoor @radhika_apte for #PaDman. Nominating @karanjohar #katrina @iTIGERSHROFF . It was discussed and these are both our nominations!!! pic.twitter.com/A8pTM67zrT
#Repost @katrinakaif ・・・ Thank u for tagging me @varundvn @anushkasharma . Yes, that’s a pad in my hand & there’s nothing to be ashamed about … it’s natural! Period . Best of luck to @akshaykumar @sonamkapoor @radhikaofficial for the film #padman ????✨???? here I am tagging @aliabbaszafar @anaitashroffadajania @s1dofficial ????
#Repost @tigerjackieshroff ・・・ Challenge accepted @varundvn @anushkasharma ???? YES, that’s a Pad in my hand and there’s nothing to be ashamed about. It’s natural! #Period. P.S congratulations @akshaykumar sir @sonamkapoor @radhikaofficial, looking forward seeing your superheroic performance this friday! I further nominate @shraddhakapoor @khan_ahmedasas @remodsouza @sabbir24x7 and everyone out there seeing this post to take up the #PadManChallenge. Copy, Paste this and Challenge your friends to take a photo with a Pad!