Akshay Kumar is set to break his own record for second time in a year and that too after just 100 days. His Gold releases on 15th August and gathered Rs. 25.25 crore. In the process, the earlier record of his biggest opener ever, Singh Is Blinng [Rs. 20.67 crore], was broken. However, as is the adage, all records are meant to be broken and if the kind of traction that 2.0 is seeing is anything to go by, there is a new record that the sci-fi film could well be setting on coming Thursday.
It is a known fact that 2.0 is aiming to release in around 6500 screens across the country with around 4000 screens being reserved for the Hindi version. Though the final official count is yet to come by, rest assured this film directed by Shankar is set to be Akshay Kumar’s biggest release ever in his career, even if one just looks at the Hindi version.
While it is a given that between all the languages (Tamil, Telugu, Hindi) the film is going to be the hugest ever for not just Akshay Kumar but also Rajinikanth, just the Hindi version too is set to be Akshay Kumar’s biggest ever. The bare minimum numbers for the film are touted to be in excess of Rs. 25 crore and while we would be bringing on our official predictions article soon, one can well expect a hurricane at the Box Office once 2.0 hits the screens.
There are many reasons that are contributing to the huge buzz that is set around the sci-fi action entertainer. Even though the teaser was just about fine, the promo made quite a few heads turn and made one await what this Rs. 500 crore saga had to offer. The real turnaround happened though during last 10 odd days ever since the new creatives from the film started making their way into the digital medium.
Various new posters of the film with Akshay Kumar leading the show has turned out to be nothing less than a masterstroke since that has managed to attract a pan-India audience. The disappointment of not seeing enough of the Bollywood superstar in the teaser was wiped off by the promo that had ample presence of him. The posters that came out subsequently brought out an altogether different perception about his super villain act in 2.0 and that has managed to ignite highlighted passion amongst his fan-base who are rooting for him in a major way.
The good thing is that Rajinikanth is not minding that at all either and is complete supporting his Bollywood’s prominent presence in the marketing plan. He too realizes that if 2.0 is aiming for an all-India Blockbuster status then there has to be Akshay Kumar on the forefront. After all, his last release Kaala was an undisputed disaster in the Hindi belt and hence Akshay’s presence only helps in adding on to the huge moolah which needs to be recovered in order for 2.0 to make profits.
With Karan Johar backing the film and aiming for yet another Baahubali re-dux of sorts with 2.0, one awaits a bumper opening this Thursday which should only elevate the extended weekend.