Bollywood Hungama

Bollywood Entertainment at its best

Last Updated 29.11.2020 | 9:19 PM IST
  • LANGUAGE

  • FOLLOW US ON

  • FEEDBACK

Vidya to be face of Horlicks Aahar Abhiyan

Bollywood News

Vidya Balan, who had the whole of the nation dancing and grooving with her recent releases, has now been roped in as the brand ambassador by GlaxoSmithKline Consumer Healthcare (parent company of Horlicks) to announce the launch of its 'Horlicks Aahar Abhiyan'.

The said campaign will be aimed to tackle issues of malnutrition among the youth. As a part of this campaign, the company will be partnering an NGO named 'Child in Need Institute' (CINI) in West Bengal. In addition to that, it will also contribute Re. 1 towards the initiative from the sale of their product Horlicks in the state. Talking about this, Jayant Singh (Marketing Director- GlaxoSmithKline Consumer) said that in order to make this effort a successful one, they are delighted to partner with the CINI in West Bengal, which is a national level organization, reaching approximately 50 lakh people across the country.

The TVC, featuring Balan as the brand ambassador, will go on air from May 16, 2012.


BOLLYWOOD NEWS

Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2020 and stay updated with latest hindi movies only on Bollywood Hungama.

Rate this article
Make favorite
Copyright © 2020 Hungama Digital Media Entertainment Pvt. Ltd. All Rights Reserved.

Forgot Password

Please provide your registered email address or username
  • OR

Write A Review

  • Click to rate on scale of 1-5
  • 5000 characters remaining

New notification