Yash Raj Films may by far be India’s biggest production house when it comes to making films. And now, YRF has tied up with a Bhopal -based firm to publish calendars based on its old hits like Dilwale Dulhania Le Jayenge, as well as its upcoming releases.
Aadarsh Private Limited, which publishes licensed books, has got a license to publish calendars based on the Yash Raj movies. Confirming this, YRF’s spokes person says, “We have entered into an agreement with Adarsh Pvt Ltd for the same. However, it is too premature to say anything more at this stage.”
Apart from cult films like Chak De India and Rocket Singh-Salesman Of The Year, recently-released and upcoming films under Yash Raj banner like Ishaqzaade and Ek Tha Tiger will also feature in the calendars. Meanwhile, limited edition calendars, based on the big blockbuster films like Dilwale Dulhania Le Jayenge, Dhoom, Dil To Pagal Hai, etc will also be published.