By now we all know that Akshay Kumar will soon be seen playing a negative character in the Rajinikanth starrer 2.0. Though the film which is still a long way from release already has managed to generate tremendous hype, the makers have already kick-started the film’s promotions with a rather unique promotional strategy.
As a part of the promotions, 100-foot-tall hot air balloons with life-size images of Akshay and Rajinikanth printed on them were released in Los Angeles yesterday. These gigantic balloons would be flying over the famous Hollywood Hills, followed by Lancaster, California and San Francisco. On the other hand, these balloons will also be featuring in locations like Europe, London, Dubai and Australia and various other cities in India.
While the sight of massive hot air balloons with Rajinikanth and Akshay’s images on them will definitely be a sight to behold, the film itself that is directed by S. Shankar also stars Amy Jackson and is slated to release on October 18 this year.