Swarovski illuminates the Festival of Lights in collaboration with Ananya Panday

Marking the arrival of the new moon, Diwali symbolizes the victory of good over evil, and of light over darkness. The festival’s flickering lanterns and fiery skies bring with them the promise of new triumphs as loved ones exchange gifts, and good wishes, at celebratory feasts. Partnering with brand ambassador, actress Ananya Panday, Swarovski brings to light a radiant new Diwali campaign. Mirroring the joyful extravagance of the festival, Ananya reveals the spellbinding shine of Swarovski’s captivating creations, each thoughtfully chosen to infuse celebrations with unparalleled opulence.

 

Swarovski illuminates the Festival of Lights in collaboration with Ananya Panday

 

"Diwali is a time for embracing tradition and celebrating new beginnings, and it is a festival that’s very close to my heart. Swarovski's beautiful pieces not only reflect the magnificence of the festival, but also the optimism and joy that it represents. The fusion of craftsmanship and contemporary glamour perfectly captures the mood of the Festival of Lights, and I am truly honored to be a part of this campaign.,” comments Ananya.

 

Giovanna Engelbert, Swarovski Global Creative Director says, "Epitomizing grace, beauty, and the spirit of modern India, Ananya embodies the essence of Swarovski's Diwali 2023 campaign, which highlights our commitment to creating moments of brilliance. As we join the celebrations, we are thrilled to unveil a campaign that seamlessly blends Swarovski's mastery of light and crystal artistry with Ananya’s exuberant elegance.”

 

FEATURED COLLECTIONS

 

MESMERA

 

Intricately scattered with shimmering stones, and clusters of clear precision-cut crystals, Mesmera elevates ensembles with light-filled luxury. Featuring a breathtaking array of cuts and sizes, the collection’s geometric pieces radiate bold wonder, garlanding festive styles in a jubilant glow.

 

MILLENIA

 

An evocative reimagining of Swarovski’s savoir-faire, Millenia’s endlessly alluring rows are a luxurious love letter to crystals. Monochromatic necklaces command attention, each oversized stone gleaming with an intensity that envelopes wearers in extraordinary brilliance.

 

GEMA

 

A prismatic ode to Swarovski’s heritage, and the perfect partner to Diwali’s vibrant festivities, Gema’s dynamic designs harness the energizing power of light.

 

From bright blues to invigorating orange hues, Gema illuminates Diwali with technicolor splendor.

 

The Diwali campaign featuring Ananya Panday will be live across all Swarovski stores, swarovski.com/india and fashion eCommerce platforms from October 12, 2023.

 

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

 

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as home décor. Swarovski Crystal Business has a global reach of 6,600 points of sale of which 2,300 owned stores in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

 

Also Read: Ananya Panday graces the Lakme Fashion Week ramp in a mesmerizing ensemble by Bibhu Mohapatra

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