Ajay Devgn flags off the ‘Bholaa Yatra’; will take a road trip across nine cities

The adrenaline-pumping trailer of the upcoming action adventure Bholaa was released recently and audiences would be aware that it is filled with grand action sequences. The trailer is expected to build anticipation as it gives us a sneak-peek into the journey of Bholaa and the madness that follows. And now in order to add to the buzz, we hear that Ajay Devgn has kicked off a road trip across Indian cities to promote his upcoming film.

 

Ajay Devgn flags off the ‘Bholaa Yatra’; will take a road trip across nine cities

 

The makers have come up with a unique idea to ensure that Bholaa's world reaches the masses by announcing a special ‘Bholaa Yatra’. Bholaa’s truck is going on a nine-city tour across India to create one-stop destination for all things related to the film. The cities include Thane, Surat, Ahmedabad, Udaipur, Jaipur, Gurugram, Delhi, Kanpur and Lucknow. The Bholaa truck will be placed in a well-known location in each city and a fun-filled evening will be organized for the people in those cities. The aim is to not just get people to watch the trailer of Bholaa, but also to help them participate in special activities and they also get a chance to win its merchandise.

 

The Bholaa truck was flagged off earlier today from Mumbai at an event by Ajay Devgn where he introduced his special vehicle ‘Dulari’ and was seen encouraging people to visit the truck and be part of the Bholaa Yatra.

 

Bholaa is a remake of the Karthi starrer Kaithi, which was directed by Lokesh Kangaraj. The Hindi version features Tabu, Amala Paul, among others in key roles and is directed by Devgn himself. The film is slated to release on March 30, 2023.

 

Also Read: Luv Ranjan reveals why Ranbir Kapoor and Ajay Devgn starrer action drama didn’t work out: ‘The idea was to do a Salim-Javed kind of dialogue oriented film’

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