Deepika to spearhead digital campaign of Race 2

Deepika Padukone surely enjoys a crazy fan following especially among the youth. Hence for her upcoming film Race 2, the makers thought it would be rather apt if the gorgeous beauty drives the entire online promotions of the film.

Deepika, who is quite active on popular social networking site Twitter, has already begun promoting Race 2 right from unveiling the logo to introducing each of the characters through her tweets. Owing to the massive youth connect that she enjoys the makers thought it’s best if she spearheads the digital campaign of Race 2.

Race 2 directed by Abbas-Mustan is slated to release on 25 January 2013.

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