Ram Charan’s Peddi is being touted as a “do or die” effort. The Telugu superstar’s last few films have underperformed.
Apparently, Ram Charan has personally supervised every department of the film. And that too actively.
Said a source in the know, “Peddi is Charan’s baby all the way. He is an active collaborator with the director Buchi Babu Sana. Charan is also taking active interest in the marketing. If the OTT rights for Peddi have not been sold as yet, it is because Charan and the producers are confident the film would fetch them a more attractive price after its release in theatres.”
Ram Charan is following the hands-on work method adopted by many Bollywood A-listers like Aamir Khan, Salman Khan and Akshay Kumar.
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