The women of today are juggling between multiple roles, breaking stereotypes and shattering the glass ceiling with their sheer optimism and will to succeed. To celebrate this undying spark and their beaming passion, boAt has onboarded Actress Rashmika Mandanna for their wearables category.
The Pushpa fame, Rashmika is also the first female ambassador onboarded by boAt exclusively for the wearables category and to endorse TRebelCollection – a vibrant &fiestyrange of audio and wearables designed for women. With this campaign, the brand has launched an exclusive range of pop-colored smartwatches designed specifically for women as a part of their ‘TRebel’ collection. The actress is seen flaunting her unique style paving way for celebrating women by adorning the latest boAtsmartwatches from the TRebel collection.
The TRebel collection celebrates the uniqueness of every woman. boAt will add their smartwatches (Vertex, Mercury, Matrix, Blaze and Xtend) to the TRebel collection and unveil their latest limited edition watch straps in Very Peri, Orchard Bloom, Cascade & Bubblegum shade. The brand also launched their everyday carry pouch for headphones. Products are designed to fit smaller watch-strap sizes women by addressing an anatomical difference between men and women with smaller buds for audio wear and
Commenting on the association, Aman Gupta, Co-Founder and CMOImagine Marketing Limited said “We are extremely elated to onboard RashmikaMandanna as a boAthead for our wearables and as a face for our campaign #DanceThroughLife, which is a celebration of women coming together to rule the world on their terms. This is for those women who are not just watching, but creating new trends like our new boAthead.Rashmika is cheerful and very fits very well into the brand ethos of boAt with her millennial stance. Through this partnership, we intend to establish our presence in the southern market, along with strengthening our position in the smartwatches category.”
Excited about this new partnership, RashmikaMandanna added, “‘For young India today, boAt represents an audience of choice who are looking to make a statement with their choice of accessories. It’s a brand whose values I admire and identify with as they are walking the talk. I am thrilled to be a part of the boAt family and represent TRebel range -feisty collection for women of today. Their line of wearables range is so quirky and literally, go with every outfit of mine. Cannot wait to start my journey as a boAthead!”
The TRebel campaign was launched on Women’s Day last year with eminent faces like Kiara Advani, Bani J & Raja Kumari amongst others.
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