Baahubali producer wonders how the marketing of film will look post COVID-19 era; says it will play an even bigger and crucial role : Bollywood News

The COVID-19 pandemic has brought the entire movie industry to a halt. With uncertainty looming over when the shootings will resume and theatres will start, filmmakers have started to release their films on OTT platforms. Another thing that concerns film producers is the marketing aspect. Shobu Yarlagadda, the producer of Baahubali series feels that film marketing will not be the same in the post-COVID-19 era.

Baahubali producer wonders how the marketing of film will look post COVID-19 era; says it will play an even bigger and crucial role

Shobu recently tweeted his thoughts about the future of marketing. "Wondering how marketing of films, particularly Telugu films will change in post Covid era. Assuming pre-release & audio events, theater & mall visits, road trip, etc can’t be organized anymore! Bigger shift to customized digital marketing & online interactions."

Wondering how marketing of films particularly #Telugufilms will change in post #COVID era. Assuming pre-release & audio events, theater & mall visits, road trip, etc can't be organized anymore! Bigger shift to customized digitial marketing & online interactions!
— Shobu Yarlagadda (@Shobu_) May 18, 2020

He said that the marketing will have to be film specific and that one size cannot fit all anymore. “Marketing will play a even bigger and crucial role if we have to excite and bring audience to theatre !,” he added in his tweet.

Marketing will play a even bigger and crucial role if we have to excite and bring audience to theatre !!
— Shobu Yarlagadda (@Shobu_) May 18, 2020

Meanwhile, Shobu is looking forward to the release of his upcoming Telugu film, Maheshwara Ugra Roopasya, which is a remake of the Malayalam film Maheshinte Pratikaaram. The remake stars Satya Dev in the lead with Venkatesh Maha as the director. The film has already been shot and it was supposed to release on April 17, 2020. However, its release has been stalled due to the coronavirus pandemic. The film also stars Naresh, Suhaas, Ramprasad and K Raghavan in key roles.

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