Singer Mimi Webb becomes the new face of Maybelline UK: “It really is a massive ‘pinch me’ moment”

Maybelline UK has announced breakout singer-songwriter Mimi Webb as its newest spokesperson.

By Bollywood Hungama News Network -

July 26, 2023 - 11:22 AM IST

Maybelline UK has announced breakout singer-songwriter Mimi Webb as its newest spokesperson. Just two years into her incredible career, 23-year-old Mimi has taken the world by storm and not only has her music surpassed 1.2 billion streams globally, but she’s also got multiple chart hits under her belt including "House On Fire," "Good Without" and "Red Flags". She was nominated for Best New Artist at the 2023 BRIT Awards and released her debut album Amelia earlier this year, which debuted at No. 4 in the UK album chart.

Singer Mimi Webb becomes the new face of Maybelline UK: “It really is a massive ‘pinch me’ moment”

With a voice as magnetic, massive and magical as her personality, Mimi is now officially entering her beauty era as the UK face of Maybelline New York, the UK’s number one makeup brand*.“I’m so excited for this next chapter. I’ve always loved playing around and experimenting with makeup, and Maybelline is a brand I’ve grown up with so I’m super excited and so grateful to be able to work with them this closely. It really is a massive ‘pinch me’ moment,” says Mimi.

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Already a huge fan of the brand, Mimi says Maybelline mascara and Instant Eraser Eye concealer have been staples in her own makeup routine for as long as she can remember. The partnership will first see Mimi be the face of the new Maybelline Colour Tattoo Eye Stix exclusively available in Superdrug from August available in 9 shades. Colour Tattoo Up to 24H Eye Stix are Maybelline’s 1st all-in-one shadow, liner and primer. Draw on bold, creamy colour for crease-proof, 24H tattoo performance.

Originally hailing from the UK town of Canterbury, the pop singer and songwriter turns up the volume on every emotion with skyscraping runs and open-hearted honesty. In just two years Mimi has surpassed 1 billion global streams, amassed an international following with multiple chart-topping tracks including “House on Fire,” “Good Without” and “Red Flags” and was nominated for Best New Artist at the 2023 BRIT Awards.

Mimi released her critically acclaimed debut album Amelia on March 3, 2023, which debuted at No. 4 on the UK albums chart. She will continue her run of festival dates this summer with appearances at Lollapalooza Paris, Reading and Leeds Festival, Austin City Limits, Isle of MTV and more.