Versace, the well-known Italian fashion powerhouse, has announced a new muse whose beauty, grace, and talent have captured hearts far beyond her native country. Zhao Lusi, a popular Chinese actress who turned 25 today and was most recently seen in Hidden Love, has been announced as the global brand ambassador for the fashion house. This exciting partnership marks a huge advancement in the global fashion business as well as a harmonic blending of cultures.
Chinese actress Zhao Lusi, Hidden Love star, announced as global brand ambassador for Versace on her 25th birthday
Zhao Lusi’s rise to fame in the Chinese entertainment scene has been nothing short of meteoric. With a string of critically acclaimed performances in television dramas and films, she has established herself as one of the most promising talents in the industry. Her ability to effortlessly portray a myriad of characters on screen mirrors the versatility of Versace's designs, making her a natural choice to represent the brand's eclectic and innovative spirit.
As per WWD, a few days after unveiling brand ambassador Hyunjin from K-pop group Stray Kids fronting the 2023 holiday ad campaign, Versace looked again to the Far East, naming Chinese actress Zhao Lusi its new global brand ambassador. She has been frequently sporting Versace gear on her public appearances and attended the luxury brand’s runway show for spring 2024 in Milan last September. For the event, she donned an A-line spaghetti dress bearing a baby blue checkerboard pattern with rhinestones and crystals framing the neckline, accessorized with satin black platform pumps and leather tote bag.
Donatella Versace, the artistic director of the luxury fashion label, expressed her admiration for Lusi, who also goes by her English name Rosy, citing her magnetic presence and sophisticated aura as qualities that perfectly align with the essence of Versace. “I am thrilled Rosy is joining our Versace family. I love her style, her energy and her spirit. She is a powerful Versace woman,” said chief creative officer Donatella Versace.
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Starring in leading roles in Chinese television dramas and series, including The Long Ballad, Who Rules The World, and Love Like the Galaxy, Zhao gained huge international acclaim this year by starring in Hidden Love, a drama series based on the Chinese novel “Secretly, Secretly; But Unable to Hide It” by Zhu Yi, which is centered on the blossoming love affair between a young girl and her older brother’s best friend played by Chen Zheyuan. The series landed on Netflix in June 2023 and was a hit for the streaming platform.
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