ZERO interviews, minimal press events: Shah Rukh Khan to follow the ‘Pathaan model’ for Jawan : Bollywood News

The release of the much-awaited film Jawan is exactly a month away and the excitement for it is considerable. The hype was already there ever since the announcement and it went many notches higher after the makers released the teaser. The song, ‘Zinda Banda’, was unveiled last week. Bollywood Hungama was the first one to report the correct name of this track, which is mounted on a huge scale. The trailer and a few more songs will now soon be unveiled before the Shah Rukh Khan starrer releases in cinemas on September 7.

ZERO interviews, minimal press events: Shah Rukh Khan to follow the ‘Pathaan model’ for Jawan

Bollywood Hungama has learnt that SRK will be seen minimally during the promotions of the action entertainer. A source told Bollywood Hungama, "Shah Rukh Khan didn't give any interviews at all before the release of his last film, Pathaan (2023). Yet, it was an all-time blockbuster. He wants to continue with this strategy for Jawan and is confident that even without interviews, the audiences will be pulled in to the cinemas."

The source continued, "A few events are planned but it will be without Q-and-A sessions, as is the norm nowadays. However, Shah Rukh Khan is expected to rock the show with his funny and thought-provoking quotes. Also, fans need not worry as he'll keep conducting the 'Ask SRK' sessions on Twitter from time to time. It’s a super-hit strategy. Shah Rukh himself loves going through fan questions and replying in his trademark witty style. Fans, too, go gaga over his replies."

The source signed off by saying, "Ultimately, the content of Jawan is very enticing. As a result, the team believes that these minimal promotional strategies will work big time."

Besides Shah Rukh Khan, Jawan also stars Nayanthara, Vijay Sethupathi, Priyamani, Sanya Malhotra and Ridhi Dogra. Deepika Padukone features in a special appearance in this action entertainer, which is directed by Atlee.

Also Read: Jawan: Shah Rukh Khan dancing in lungi in ‘Zinda Banda’ has a deep connection with ‘Lungi Dance’ in Chennai Express