The youth wing of Yash Raj Films, Y-Films, launched India’s 1st Isspeshal band, the Red Label 6-Pack Band 2.0 comprising of 6 teens between the ages of 13 to 18 [3 girls, 3 boys] with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda – To build awareness and acceptance on Mental Health & Disability. And now, Tiger Shroff has joined hands with them to get the message out there to as many people as possible.
Speaking on the same Tiger said, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place. I’m grateful to have been part of this for it has certainly taught me to value life a little more!”
The song is a thumping new Bhangra Pop track titled, ‘Dimaag Ke Taale Tod Na’ that’s sung by the band, also features Mika Singh and has been composed by Shameer Tandon with lyrics by Kumaar. It urges people to open their minds against biases, prejudice and accept people irrespective of their differences. The music video featuring Tiger Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied – An experience that most special needs people and their parents have been through at some stage.
The video is directed by Y-Films’ Sakshi Gurnani, and the project is conceived & produced by Ashish Patil, Head of Y-Films curated by Shameer Tandon. The 6-Pack Band is here to show the world that no disability can hold you back if given the right kind of love & support.
General Manager, Brooke Bond Red Label, Hindustan Unilever said, “Brooke Bond Red Label believes in urging people to question their prejudices and open their minds to the possibilities that a more accepting world open up. We are delighted about the launch of Brooke Bond Red Label 6 Pack Band 2.0’s next song which is yet another call for a more inclusive world.”
President-Client Leadership, Mindshare, Amin Lakhani says, “The 6 rockstars of Brooke Bond Red Label 6 Pack Band 2.0 are ready to melt hearts, yet again, with this song. Changing mindset is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly. We’re really excited on this one!”
Head of Y-Films, Ashish Patil adds, “Get ready to roar, as Tiger joins the 6-Pack Band 2.0! It’s amazing to see a young icon like Tiger come on board with us to not just make movies or music but to make meaning. Together we’re really hoping to open up a few minds and hearts along the way to make this world a more isspeshal place!”