Vidya shoots for Nihar Natural Oil’s TVC : Bollywood News

It's not rocket science to say that post her The Dirty Picture and Kahaani, Vidya Balan is a hot property not just in Bollywood, but also in the brand land. One such brand that she has been associated with is Nihar Natural Oil. Bollywood Hungama brings an exclusive sneak peek into the brand's commercial that she shot for recently.

The concept of the ad is about the decisions that women take which brings vulnerability in them with people judging them on their decisions. The ad portrays Vidya Balan being in the same vulnerable position, where she makes choices based on what she really wants in life. The advertisement clearly portrays the aspect of Vidya Balan's personality, where she achieves progress as she takes the right decisions- be it her career or choosing the brand.

Vidya shoots for Nihar Natural Oil’s TVC

Talking about the Nihar Natural's new TVC, Vidya said, "Through the years we have seen that women on the path of progress are often faced with certain difficult decisions that will really define their life. At that point you feel very vulnerable as a woman and the campaign captures me in some of those moments in my professional life. Nihar really encourages, motivates, propels and empowers the women of today."