Every time a film releases there is a scramble to come up with new and innovative ways of promoting it. Well, this time Studio 18 developed a new on ground activity for its upcoming film Tanu Weds Manu.
Though the film releases on Feb 25, the production house has started awareness much in advance in the most innovative way.
Taking a leaf from the film, an awareness building campaign was arranged, where anxious parents of Tanu and Manu went to major multiplexes across Mumbai, Delhi, Bangalore, Kanpur, Jaipur, Pune and Chandigarh looking out for a the perfect groom and bride for their son/daughter. They handed out postcards with Kangna (Tanu) and Madhavan (Manu’s) pics on it with their bio data on it.
They were seen asking cinema goers if they knew of a good alliance for their son / daughter respectively. The response was very good as the cinema goers enjoyed suggesting prospective bride and groom for Tanu and Manu.