As the global leader in consumer health and hygiene, RB (formerly called Reckitt Benckiser), has launched a new campaign on Strepsils “Ab Montu Bolega”. As the world’s leading sore throat medicine, Strepsils is encouraging people to speak their mind without any inhibitions. The brand has signed film actor Saqib Saleem of Mere Dad Ki Maruti and Hawaa Hawaai fame as the face of the campaign.
Through “Ab Montu Bolega”, Strepsils aims to increase its relevance for day to day expression with a healthy voice. The campaign is digital at heart and resides on an exclusive online platform www.abmontubolega.com The protagonist of the campaign – Montu, played by Saqib Saleem, is a boy next door who has inhibitions to express himself on various occasions in front of his family, friends and colleagues. The campaign captures his journey through various interesting situations in his life where Strepsils provides him with a healthy voice and courage to speak up on issues which matter the most to the youth today.
Watch the video here: