South Korean superstar Song Joong Ki is gearing up for his comeback after last year’s superhit series Vincenzo. Following last year’s drama, the actor signed two films and a drama. While he is in the midst of the filming of his next film, he is also gearing up for his anticipated upcoming series Reborn Rich, which was earlier titled The Conglomerate. After the unveiling of the first look and a star-studded poster of the series which is set in the 1980’s turbulent era of South Korea, the makers on Friday unveiled the first teaser of the K-drama.
In the video, the lead actors Song Joong Ki, Shin Hyun Been, and Lee Sung Min read lines from a paper and ask “Is being reborn a blessing or a nightmare?” in the video. Reading the logline of the upcoming series, as translated in English by a fan club, the three of them say, “This story is about a revenge of a man who was born with a dirt spoon and sacrificed his life as a slave of a Conglomerate family.”
They then continue, “No…This story is about being born as the youngest son of the Conglomerate family and swallowing a company with a greed-like ogre. A dark battle over the succession of the Conglomerate, dirty backdoor dealings and the one who is reborn with a new identity. Is it desperate vengeance or just an ugly human desire which drives him? Is being reborn a blessing or just another nightmare?”
#RebornRich — is being reborn a blessing or just another nightmare?
this line im shaking pic.twitter.com/Oyzv4AtpXz
— won (@SE0JUNGH00) October 14, 2022
As per Soompi, the production team earlier said, “The characters who hide their desires confront fiercely with each other in order to win the top spot. It will be interesting to see the story of those who fight for succession in the battlefield of family. To create greater immersion, we decided to take on an unconventional broadcast schedule, [which is to air] three times a week on Fridays, Saturdays, and Sundays. We will greet viewers with a high-quality project, so please look forward to it.”
The drama is written by Kim Tae Hee, who previously worked on the K-dramas, Designated Survivor: 60 Days and Sungkyunkwan Scandal, and writer Jang Eun Jae. The upcoming series is directed by Jung Dae Yoon. In the show, Song Joong Ki will star in the role of rich family’s secretary who is reborn as the family’s youngest son Yoon Hyun Woo. His character dies “after being framed for embezzlement by the Sunyang Group family that he had remained loyal to.” He is reborn as the family’s youngest son Jin Do Joon and decided to take revenge after taking over the company.
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As per Korean media portal Soompi, Lee Sung Min will essay the role of head of Sunyang Group, Jin Yang Chul. After spending his growing years in poverty, he works up his way to become the top businessman in the financial world and has become competitive and harsh with greed for money. Shin Hyun Been will be seen in the role of anti-corruption investigation prosecutor Seo Min Young who hails from a prestigious legal family. She has a nickname “Sunyang Group’s grim reaper,” and will “approach the boundaries of legality if it is for the sake of serving justice.”
On Wednesday, apart from the lead stars, an array of ensemble cast members were announced. Yoon Je Moon will play the role of Jin Yang Chul’s oldest son Jin Young Ki; Kim Jung Nam will take on the part of Son Jung Rae, Jin Young Ki’s wife. Jo Han Chul will essay the role of Jin Yang Chul’s second eldest son Jin Dong Ki. Seo Jae Hee will be playing Jin Dong Ki’s wife Yoo Ji Na who.
Kim Young Jae is confirmed to play Song Joong Ki’s character Jin Do Joon’s father and Jin Yang Chul’s third son Jin Yoon Ki. Jung Hye Young will be playing former top celebrity and Jin Do Joon’s mother Lee Hae In. Kim Hyun will take on the role of Yang Chul’s wife Lee Pil Ok.
Kim Shin Rok is also cast in the series as Jin Yang Chul’s daughter Jin Hwa Young; Kim Do Hyun will play Jin Hwa Young’s husband Choi Chang Je; Park Hyuk Kwon will play Jin Do Joon’s partner Oh Se Hyun whereas Kim Nam Hee will essay the role of Sunyang Group’s heir Jin Sung Joon. Park Ji Hyun will take on the role of Mo Hyun Min. Girls’ Generation’s Tiffany will also be part of the series and play the role of Rachel, Oh Se Hyun’s right hand.
The production team said in a statement, as per translation by Korean media portal Soompi, “Reborn Rich is a life-reset story of one man who is at death’s door but revives as the youngest son of a chaebol family in 1987. It is a project taking place in a special fantasy world with retro [vibes]. None of the characters are ordinary, and they each have their own greed and narrative. The relationships of these carefully woven characters on top of a time of upheaval will deliver enjoyment [to viewers] that is on another level.”
The series is based on the hit novel “Reborn Rich”. The series will premiere on November 19, 2022 and will air until January 8, 2023, taking the Friday, Saturday and Sunday primetime slots on the JTBC network.
ALSO READ: Song Joong Ki, Shin Hyun Been, Lee Sung Min unveil star-studded first poster of Reborn Rich set in turbulent ‘80s
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