Superstar Shah Rukh Khan has often been admired not just for his iconic film career but also for his vocal support of women’s empowerment. Over the years, the actor has built a strong connection with women across generations, frequently speaking about the importance of respect, sensitivity, and equality. It is this shared philosophy that makes his association with the personal care brand Joy Personal Care a natural fit.
In 2024, Shah Rukh Khan came on board as the brand ambassador for the campaign of Joy Lemon Face Wash. For the campaign, he shared screen space with actor Sanya Malhotra, with the two appearing together in a light-hearted commercial that highlighted the brand’s message around freshness and positivity. Their on-screen chemistry and playful dynamic helped bring an engaging tone to the campaign.
While filming the commercial, a candid behind-the-scenes conversation took place between Shah Rukh Khan and Poulomi Roy, Chief Marketing Officer at RSH Global, the parent company behind Joy Personal Care. During their exchange, Roy asked the actor a question that many fans have often wondered about—how he manages to make women feel so comfortable around him.
Responding to the query, Shah Rukh Khan shared a heartfelt perspective that reflects his long-standing admiration for women. “It’s something I’ve said often. I like the company of women. I think they are gentler, smarter, cooler, sweeter and far more sensitive. Being around women, whether at work or otherwise, makes me feel comfortable. It’s an honour to be in their presence. Women often make me feel nice, and I try to make them feel the same”, he answered.
The actor’s remarks quickly resonated with those present on set, offering a glimpse into the personal values that have shaped his public persona over the years. Known for his respectful demeanor with co-stars and colleagues, Shah Rukh Khan has frequently spoken about how the women in his life—from family members to co-workers—have played an important role in shaping his outlook.
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His collaboration with Joy Personal Care reflects this ethos, with the campaign emphasizing positivity, respect, and everyday confidence. By pairing Shah Rukh Khan with his Jawan co-star Sanya Malhotra, the brand aimed to capture a modern and relatable dynamic that celebrates both individuality and mutual respect.
The campaign continues to highlight the actor’s enduring appeal, reinforcing why his personality and values continue to resonate strongly with audiences across the country.
Also Read: Here’s why Shah Rukh Khan’s body double is shooting Thums Up advertisement
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