After endorsing various brands, Ranveer Singh will now champion the Akshaya Patra mid-day meal programme in a global fund-raising drive initiated by Ching's Secret (of which he is already the brand ambassador) and Yash Raj Films. To kick-start the drive, Ranveer will personally sponsor mid-day meals for 10,000 children for a year.
About championing the campaign, Ranveer Singh says, "It gives me the most amount of joy to spread love, to spread happiness. There's nothing better than to feed a child, to educate a child. I love kids! I especially feel for underprivileged kids tremendously."
The Akshaya Patra Foundation's mid-day meal programme is in association with the Central and State Governments in order to ensure that children attend school rather than work to earn enough for a meal a day. With 243 kitchens situated in 10 states of India, the Foundation serves freshly cooked, nutritious meals to over 1.4 million children every school working day.
Through the 'India Ke Hunger Ki Bajao' drive, Ranveer and Ching's aim to raise funds to feed at least 1 million children in India. The actor has been personally involved in all stages of development of this initiative over the last six months. The initiative will be supported by a high decibel television, radio and digital campaign.
According to Shridhar Venkat, CEO, Akshaya Patra, "It's rare for a Bollywood star to support the kind of work we do and for someone as young as Ranveer, it's truly outstanding. We cherish this association and hope he can help us reach out far and wide. Having Ranveer Singh with us feels like we have the country's youth in our fold."
Adds Ajay Gupta, MD, Capital Foods, "As a Company we're in a good place. So it is now time for us to give back to the community that supports our brands. We strongly believe that by educating our children, we are ensuring a better future for our country."
Moreover, the drive also urges common man to support the campaign of feeding underprivileged children's mid-day meals by encouraging them to donate Rs. 750 per year.
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