Rishi Kapoor– Neetu Kapoor’s grand-daughter and Ranbir Kapoor’s niece Samara may be just six-and-a-half-years old but she will soon have a brand, Sam & Friends, to her own name – something which even her talented mama Ranbir doesn’t have. Daughter of Bharat Sahni and Riddhima Kapoor, has lent her name to a children’s clothing brand which is being brought out by her parents. Riddhima has her own successful online jewellery brand. Ranbir, Neetu and Rishi are known to dote on little Samara, with Neetu often putting up videos of her on Instagram like a proud grandmother.
Talking about it, Riddhima Kapoor says, “Sam & Friends is our clothing brand and named after our daughter, Samara. Bharat is into exports of garments and we always wanted to start our own retail brand. Samara won’t be the face or model for it but we have taken a few photos of her wearing the brand which we may or may not put up. We made a launch video where we are talking about the launch day but after that we won’t be using her as the model because she’s too young for it. Samara is too chhotu for all this right now. We didn’t want to use her face but just her name basically.”
Riddhima’s parents Neetu Kapoor and Rishi Kapoor and brother Ranbir Kapoor have been extremely thrilled and encouraging about the new initiative. Ranbir is even known to wear the exclusively-designed bracelets that his sister gifts him. Riddhima says, “They are all very excited, especially mom who has been sharing all Samara’s videos on social media with family and friends and helping to build it up too. They have all been very supportive and encouraging.”
The kids wear has been patterned like Riddhima’s online jewellery brand and will also be available online. “It’s reasonably priced too with good quality control. For the designs we have in-house team and a team of international, freelance designers from Spain, Italy etc. We cater from infants of age 0 years to 16 years age group. I am also involved in everything about it, with Bharat. You can say it’s our new baby.”
While the brand will have essentially western clothes, they will do special collections especially for festive seasons like Diwali. “But, it’s not Indian. Everything is western and which includes T-Shirts, rompers every day wear, party wear and slightly expensive dresses etc. We wanted to get into kids wear because Bharat exports a lot of children’s clothes. Honestly, in India, you don’t get that quality which is much required and very few places where you can shop for kids wear. This is a one-click away, made-to-order which will be dispatched to your doorstep.”