LEGACY COLLECTIVE – Bacardi’s first and one-of-a-kind e-commerce platform that is bringing together Indian made brands under one umbrella – has launched its latest campaign featuring a TVC with brand ambassador and renowned actor Ranbir Kapoor. Launched across TV, Social Media, Digital and Cinemas, the brand film drives home the profound message that a legacy is not just for a chosen few, and with time as one’s ally everyone can carve their own legacy by staying true to their passion. In doing so, the campaign stays true to the LEGACY COLLECTIVE ethos – honoring the passion of homegrown brands in India who have just begun their journey.
Over the past few years, made-in-India brands have multiplied rapidly and taken centre stage in the Indian market as they cater to the specific needs of Indian consumers, while also ensuring premium quality and exclusivity.
With the aim to connect these visionary homegrown brands with consumers in the country, Bacardi launched LEGACY COLLECTIVE in December last year with the iconic actor Ranbir Kapoor as the face of the brand. The launch of its latest brand film comes as another step in this direction, aimed to celebrate and empower the spirit of homegrown brands in the country.
Commenting on the launch, Ayaesha Gooptu, Head of Domestic Brown Spirits, Bacardi, India & LEGACY COLLECTIVE, said, “Furthering our dedication amidst the emboldening make-in-India wave in the country, LEGACY COLLECTIVE is thrilled to bring to Indian audiences this latest TVC that beautifully captures the ethos of the platform. Featuring brand ambassador Ranbir Kapoor, this first-of-its-kind film is our ode to the spirit of those disruptors, innovators, and changemakers who are crafting a new legacy for the future of lifestyle in India with their relentless passion and creativity,”
Talking about his experience, Actor Ranbir Kapoor said, “Being a part of the LEGACY COLLECTIVE journey has been a thoroughly heartwarming experience. I really enjoyed working on the latest film that celebrates the power of building one’s own legacy in one’s own individualistic way. This is something that truly resonates with me as well, making it a project I will always cherish.”
Explaining the idea behind the campaign, Pravin Sutar, Head of Creative Orchard Advertising Pvt. Ltd., said, “At its heart, LEGACY COLLECTIVE is about progress and inspiring everyone to embrace their individual journey to success by staying true to their passion. Our campaign reflects on the insight that when time is your ally, you can carve your own legacy. And the film featuring the imitable Ranbir Kapor, an icon himself, perfectly delivers this message to our audiences.”
The LEGACY COLLECTIVE aims to propel homegrown brands in India who have just begun their journey. With innate Indian traditions and heritage at heart intertwined with modern-day designs, the platform will further empower these brands to showcase their collection to a diverse set of inquisitive shoppers.
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