Maddock Films and Jio Studios have really pushed the envelope with the promotions and the marketing innovations for this film – Made in China. Just like their lead protagonist Raghu Mehta, the team at Maddock and Jio has left no stone unturned to create and involve people with the journey and world of Raghu Mehta played by Rajkummar Rao.
Right from unveiling the trailer like a brand launch to getting Raj’s previous co-stars and digital influencers to drum up interest about the Rajkummar’s brand launch to unveiling one of Garba the songs of the film at a leading Navratri Pandal to doing a special session in association with a co-working space with real life start-up teams and entrepreneurs where Rajkummar Rao and Boman Irani talk to them about their journeys and introduce the film to them – making the experience authentic and unique. And ofcourse now this one – teleshopping.
After all this effort, we can’t wait to watch the madness unfold on screen with Made in China on Oct 25. It’s going to be a Happy Diwali indeed!