On Friday, a statement on Pandey's official Instagram account declared her deceased from cervical cancer. The unexpected news shocked fans and celebrities alike, including Pooja Bhatt, who tweeted her condolences. However, the following day, Pandey revealed in a video that she was alive and the death announcement was a publicity stunt to raise awareness about cervical cancer.
While Pandey emphasized her intention to raise awareness about the disease and its prevention through HPV vaccination and early detection, many, including Bhatt, found the method offensive and insensitive.
The filmmaker, known for her outspoken nature, later deleted her initial tweet of condolence and posted a scathing critique of Pandey's actions. "Absolute disgrace & disservice to those battling the same - her included," she wrote, highlighting the potential negative impact on real individuals battling the disease.
Pandey, in her video message, acknowledged the potential criticism and apologized for "shocking" her fans but maintained her stance that the drastic step was necessary to spark conversation and encourage action.
I never delete tweets but did so in the case where I expressed my shock at news of Poonam Pandey’s demise due to cervical cancer. Why? Turns out the news was engineered by a digital/PR team. Absolute disgrace & disservice to those battling the same-her included. ????
— Pooja Bhatt (@PoojaB1972) February 3, 2024
While some believe bold tactics like Pandey's can be effective, others argue they trivialize the suffering of those genuinely affected and exploit sensitive subjects for personal gain. The event coincides with increased national attention to cervical cancer following Nirmala Sitharaman's recent budget speech.
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