Before the release of Pathaan, YRF hit a masterstroke by announcing the onset of the 'Spy Universe'. YRF's cinematic spy universe comprises Salman Khan's Tiger franchise, Hrithik Roshan's War and the latest addition Shah Rukh Khan's Pathaan.
Pathaan’s arrival on OTT sets off chain reaction, Hrithik Roshan’s War gains new fans
The announcement generated enormous excitement amongst movie buffs and the coming together of Superstars Salman Khan, Hrithik Roshan and Shah Rukh Khan seemed inevitable. The release of Pathaan on January 25th 2022 had the audience thoroughly entertained with the characters of Salman's Avinash Singh Rathore aka Tiger and Shah Rukh's Pathaan delivered an action-packed punch.
However, the makers made sure to tease the viewers by keeping alive the mystique of Hrithik Roshan's Kabir from War (2019) with several references to his character. The intelligent use of the background score from Hrithik's much-loved entry scene in War too was featured in Pathaan - Tiger's action scene.
Sources share, "It is a well-thought strategy by the makers of the Spy Universe as they recaptured the popularity of Hrithik Roshan's character from War in the marketing of Pathaan. Regular Television telecasts of War were scheduled too, post the release of Pathaan. Further, releasing Pathaan on the same OTT platform that streams War is yet another strategy to keep the audience intrigued by the Spy universe. War continues to grab the audience's attention on TV while there is a spike in OTT streams for War due to the curiosity generated by Pathaan about Hrithik's character Kabir and his possible connection with John Abraham's Jim."
For the uninitiated, during the making of War, director Siddharth Anand proposed the possibility of a spy universe which resulted in the idea of Pathaan and by extension bringing together the three agents- Tiger, Kabir and Pathaan.
Also Read: REVEALED: Shah Rukh Khan’s Pathaan to soon release in China, Japan and Latin America; 50% of YRF’s theatrical slate from now on would comprise spy universe films
More Pages: Pathaan Box Office Collection , Pathaan Movie Review
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