The Indian entertainment industry functions with different arms that commonly serve the audience with their different content consumption needs. In a recent episode of his podcast, "WTF is," the youngest and brightest investor in India, Nikhil Kamath, engaged in an intriguing conversation with Tanmay Bhat the Co-Founder of AIB, Comedian, Content Creator and Investor. Ranveer Allahbadia also known as Beer Biceps Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo. Prajakta Koli is famously known as Mostly Sane Content Creator, Actor and Comedian. Nuseir Yassin popularly known as Nas Daily Content Creator, Author, and CEO at Nas Company.
In this episode, we witness Nuseir and Tanmay have a conversation about the few times in a year when you get the opportunity to go viral. Nuseir said, "In social media every year there are roughly 6 to 7 opportunities to go guaranteed viral, any video you make about the topic will go viral. Unfortunately, a lot of people utilise that just to get attention for example Israel Palestine right now anybody makes a pro-Palestine video, I guarantee you millions of views. A few years ago, there were wildfires in Australia. Did anybody make any video about that, there were protests in Bangladesh, farmers' protests in India. These are all opportunities for creators to get attention even if they don’t care about the topic. "
Tanmay Bhat added to this by saying, "This is not just the content creators, this is everyone." Nuseir further added, "If everyone’s saying we need to protest for the farmers for example, you will get the views, you will become famous in those 6 chances every year and I’ve seen people who know nothing about Indian politics or local Indian affairs." To this Tanmay Bhat mentioned Rihanna's tweet on farmers' protest in India. Commenting on the same, Nuseir said, "Rihanna was like I am with India, I was like what does Rihanna know about this."
This is Nikhil Kamath's 13th episode unveiling views on what it takes to build influence today. The podcast dove steps of creating content, going viral, what works best for the audience amongst a lot more. With it being the 13th episode of the podcast we see several stalwarts of different industries grace it, every episode of the podcast touched upon different topics. Before this, a wide range of panellists from Suniel Shetty, and Ajay Bijli, to Kiran Shaw Mazumdar, Tara Sutaria and Kishore Biyani have been part of discussions on different topics with Nikhil Kamath on WTF is.
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