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Last Updated 21.06.2024 | 7:53 PM IST



“Koffee With Karan helped in boosting VAHDAM India’s brand visibility,” says CEO Bala Sarda

en Bollywood News “Koffee With Karan helped in boosting VAHDAM India’s brand visibility,” says CEO Bala Sarda

Vahdam is a wellness brand that offers premium Indian teas and superfoods.

On the occasion of International Tea Day, exchange4media caught up with VAHDAM India's Founder & CEO Bala Sarda to discuss the brand's growth story, industry trends, and more. Tea has long been a staple in Indian households, and International Tea Day, celebrated on May 21 each year, provided an opportunity to delve into this beloved beverage's evolving market.

“Koffee With Karan helped in boosting VAHDAM India's brand visibility,” says CEO Bala Sarda

“Koffee With Karan helped in boosting VAHDAM India’s brand visibility,” says CEO Bala Sarda

During the conversation, Sarda highlighted VAHDAM India's journey in the highly competitive tea industry. He shared insights into how the brand, known for its premium, garden-fresh teas, is carving out its niche amidst established giants. Sarda emphasised the importance of innovation and authenticity in building a brand that resonates with contemporary consumers.

A notable highlight in VAHDAM India's marketing journey was its appearance on Disney+ Hotstar's popular show ‘Koffee With Karan’ in 2022. Hosted by renowned filmmaker Karan Johar, the show is known for its high-profile celebrity guests and widespread viewership. "The KWK team discovered our brand and found our genuine brand story and customer love compelling," said Sarda. This endorsement on a prestigious platform significantly enhanced VAHDAM India's brand visibility.

Speaking of the show, Karan Johar hosted the eighth season last year. Celebrity guests for the eighth season included Kajol and Rani Mukerji, Sharmila Tagore and Saif Ali Khan, Deepika Padukone and Ranveer Singh, Ajay Devgn and Rohit Shetty, and Janhvi Kapoor and Khushi Kapoor, among others.

Also Read: Karan Johar introduces audiences to the ‘guest of honor’ of Koffee With Karan 8 – the Koffee Hamper


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