Katrina Kaif’s Kay Beauty grows from strength to strength; expands footprint across 100+ beauty stores in India

May 13, 2022 - 9:52 AM IST

It's no secret that Katrina Kaif's Kay Beauty is India's most loved beauty brand! The actress-turned-entrepreneur launched Kay Beauty in partnership with Nykaa, India's leading beauty destination, in 2019. Within a short span of two years, the make-up line has become India's fastest growing beauty brand. And now, Kay Beauty products will be available across 100+ general trade beauty and modern trade stores across the country. By expanding its footprint and increasing accessibility for brand aficionados, it certainly looks like Katrina has taken it up a notch higher with this power move.

Katrina Kaif’s Kay Beauty grows from strength to strength; expands footprint across 100+ beauty stores in India

KayBeauty by Katrina Kaif landed into the market with Lip Crayons, Kohls and Kajal, Lip Toppers, and Lip Pencils and eye palettes. The brand also retails products including foundations, lipsticks, and powders, among others, as it continues to expand its product line. All the products are produced in Europe and are vegan ,cruelty-free and paraben free too.

Katrina has also revealed she was highly inspired by popular celebrities like Kylie Jenner, Rihanna, among others, who have successfully created a unique brand image for their cosmetic range and t taking inspiration from them, the actor wanted Kay Beauty to be an extension to her personality.

Speaking about Kay Beauty's expansion, Katrina Kaif, Co-founder of Kay Beauty, who has been actively involved in building the brand said, “My vision for Kay Beauty was to create a diverse and inclusive brand that would resonate with makeup lovers and specifically cater to Indian skin requirements. And today I am proud to see Kay Beauty become such a loved brand because of its high-performing, ultra-glam, and long-lasting products that truly care for the skin. Kay Beauty's expansion in distribution will further deepen engagement as more and more consumers see, touch, and experience the brand and I’m excited to see its journey across beauty doors in India.”

Kay Beauty entered beauty stores in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh, Amritsar, Ludhiana, and Lucknow and Pune in the initial phase of its retail expansion. The national roll out of General & Modern Trade outlets' countrywide will provide the brand a strong market presence in the North, South, and West, with the goal of expanding its reach.

Kay Beauty has made its mark on the Indian consumer with products that bridge the gap between glamour and care. Built on the principle of #MakeupThatKares, the iconic brand has built a strong community and following among consumers. In its two-year journey, the brand has initiated impactful conversations on its social media channel, championing inclusivity and diversity while steadily growing its online community that today stands at 600K+ followers.