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Last Updated 19.10.2019 | 5:16 PM IST



Kalki Koechlin shoots for Ritu Kumar’s latest campaign


Even though Kalki Koechlin may not find herself in the same bracket of heroines like Katrina Kaif, Aishwarya Rai Bachchan and likes, still, there is no denying the fact that the spunk that she brings to her character is something that’s totally unmatched and unparalleled. It is the very Kalki Koechlin who has been featured in the latest campaign for the launch of renowned designer Ritu Kumar’s ‘Autumn Winter 2016’ and ‘Label Basics’ collections. The said campaign was shot in Bandra by the renowned photographer Bikramjit Bose and videographer Christina MacGillivray.

Kalki Koechlin took to Twitter and tweeted two videos about the said campaign. She captioned the video as “Some behind-the-scenes action from Label Ritu Kumar’s Autumn Winter 16 campaign shoot. Label Ritu Kumar #KalkiInLabel”. The USP of the videos is that, both of them have Kalki Koechlin dancing to some really cool music whilst being dressed in everyday essentials from the range.

Speaking about the collection, Amrish Kumar (CEO-Ritu Kumar) said that they were extremely excited to have Kalki on board as part of their ‘Autumn Winter 16’ campaigns. He added that the essence of the collection was in portraying vintage glamour in a contemporary way and that they wanted to immerse themselves in the wearer’s lifestyle, which was a mix of music festival, day time chic and evening soirees.

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