The 23rd edition of the International Indian Film Academy (IIFA) Awards was successfully completed on May 26 and 27 in Yas Islands, Abu Dhabi. The event saw some of the biggest and best in Bollywood gather under the same roof to celebrate cinema and provide entertainment to their fans across the world.
The Sobha Realty IIFA Rocks 2023, held on May 26, showcased an exceptional fusion of music, fashion, and energetic entertainment. The event, hosted by the entertaining duo Farah Khan and Rajkummar Rao, featured spectacular performances by renowned artists such as Amit Trivedi, Badshah, Sunidhi Chauhan, Sukhbir Singh, Palak Muchhal, and Iulia Vantur. Rajkummar also performed on ‘Main Hoon Na’ and ‘Kuch Kuch Hota Hai’.
The evening continued to enchant with enthralling performances by Sunidhi Chauhan, Badshah, accompanied by Jacqueline Fernandez, Rakul Preet Singh, and Nora Fatehi. Amit Trivedi's soulful voice, joined by Arun Kamat, Devendra Palse, Meghna Mishra, and Yashita Sharma, created magical moments. The energetic beats of the dhols, courtesy of Sukhbir Singh and Iulia Vantur, set the stage ablaze. And finally, the audience saw a thrilling performance by the sensational Nucleya, leaving the audience exhilarated.
The IIFA Rocks evening not only celebrated the winners in the technical categories such as cinematography, screenplay, dialogue, editing, choreography, sound design, sound mixing, background score, and special effects but also honoured the best of Indian cinema with the prestigious IIFA statuette.
The grand finale of the event, the Nexa IIFA Awards 2023 night, commenced with a monologue by global megastar Anil Kapoor. The opening act, presented by DCT Abu Dhabi, portrayed the captivating tale of a young Emirati named Abdulla, who encounters an Indian princess named Neisha and embarks on a journey through Emirati heritage and culture with live performances and audio visuals.
Abhishek Bachchan and Vicky Kaushal, the hosts of the Nexa IIFA Awards, kept the audience entertained throughout the night. The extravagant awards ceremony featured performances by Salman Khan, Jacqueline Fernandez, Varun Dhawan, Kriti Sanon, Nora Fatehi, Rakul Preet Singh, and many more.
H.E. Saleh Mohamed Al Geziry, Director General for Tourism, DCT Abu Dhabi, said, “It has been a great honour for Abu Dhabi to host the IIFA Weekend and Awards for the second year running which is a testament to Abu Dhabi’s attractiveness as a global destination. This spectacular event has become a highlight in our exciting entertainment calendar and is a reflection of the strong bond of friendship between India and Abu Dhabi. Everyone who attended the IIFA Weekend and Awards had an unforgettable time, and we were proud to see them experiencing our famed Emirati hospitality and discovering the many exciting, inspiring and restorative experiences which make Abu Dhabi so special.”
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India said, “NEXA has always been at the forefront of innovations and Curating Impeccable Experiences that not only Impress but Inspire. By foraying into the fields of Fashion, Music and Journeys, NEXA has successfully created and inspired multiple unique experiences for its customers. It is for this very reason that NEXA has collaborated with IIFA, which is a platform to recognize India’s top creative talent in the world of cinema and celebrate the best in cinema arts. The association is in its 7th year and both NEXA and IIFA are challenging the status quo to create experiences that are unique and inspiring. With IIFA, we have a perfect association as we share a common vision of creating global experiences, which has established the premium imagery of both brands. We look forward to IIFA 2023 which will be held at Yas Island in Abu Dhabi to inspire our new-age consumers who seek global experiences in their everyday lives.”
Commenting on the IIFA collaboration, Ravi Menon, Co-chairman of Sobha Realty, said, “We are delighted to be the title sponsors of the 23rd edition of IIFA Weekend. The event will witness the presence of the who’s who of the Indian film industry with the glitz and glamour that makes Indian cinema widely popular. With a rich culture of performing arts in our nation itself, we are honoured to recognize and celebrate the long-standing allure of Indian cinema and its outstanding contributors. Indian films are watched across the world, and we are pleased to welcome the numerous actors, artists, and talents of our nation, further bringing Indian cinema to a global audience. IIFA Awards recognizes the highest quality and artistic expressions in the Indian film sector, just like we at Sobha Realty recognize the value of quality, art, and design in our work.”
Also Read: Jacqueline Fernandez drops behind-the-scenes moments from IIFA stage performance
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