Hrithik Roshan has teamed up with former UFC lightweight champion Khabib Nurmagomedov for a striking new campaign launched by Dubai-based real estate developer Imtiaz Developments. Bringing together two internationally recognised personalities from the worlds of cinema and sports, the campaign is already drawing attention for its scale and star power.
Known for his screen presence, action image and global popularity, Hrithik Roshan fronts the campaign alongside Khabib, who remains one of the most respected names in combat sports. The collaboration aims to position the brand through values associated with discipline, excellence and consistency, using the credibility of two celebrated global icons.
The newly unveiled campaign seeks to create an emotional connection with audiences rather than relying solely on traditional brand messaging. By bringing together personalities admired for their achievements and commitment, the company hopes to underline its own vision and aspirations.
Speaking about the association, Masih Imtiaz, CEO of Imtiaz Developments, said, “At Imtiaz, we believe that what you build is a reflection of how you think. This campaign is not just about bringing two global figures together, it is about aligning with individuals who represent discipline, integrity, and excellence at the highest level.”
The promotional film has also generated buzz for its creative team. It has been directed by acclaimed Bollywood filmmaker Siddharth Anand, known for mounting large-scale entertainers and stylish action spectacles. His involvement adds a distinctly cinematic edge to the campaign, making it more than a conventional commercial.
Hrithik Roshan joins forces with UFC legend Khabib Nurmagomedov for Dubai campaign.
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Interestingly, the script for the film was written by CEO Masih Imtiaz himself, reflecting the company’s hands-on approach in shaping the campaign narrative. Production, editing and creative development were handled by Imtiaz Developments’ in-house marketing team.
The campaign has been rolled out across digital platforms, social media channels and regional media networks. In addition to the main film, the brand has planned a wider promotional push through behind-the-scenes videos and story-driven content pieces designed to build deeper engagement with viewers.
For Bollywood fans, the collaboration is another reminder of Hrithik Roshan’s growing global appeal beyond cinema. The superstar continues to remain one of the most recognisable Indian faces internationally, and his pairing with Khabib has only heightened interest around the campaign.
With Hrithik Roshan and Khabib Nurmagomedov attached, the Imtiaz Developments campaign has emerged as a high-profile crossover that blends entertainment, sport and luxury branding.
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