Amitabh Bachchan is one of those Bollywood celebrities who is considered as one of the top-notch artists in India. Though he is a megastar he has always managed to adapt to new changes. In one of the interviews with Bollywood Hungama, Big B had shared his mind on positive word of mouth.
Happy Birthday Amitabh Bachchan Exclusive: Big B reveals why ‘positive’ word of mouth for a film is important in THIS throwback videoAhead of the release of Jhund earlier this year, Amitabh was asked to share his opinion about word of mouth. In his response, the veteran actor said, “Word of mouth is always very good. Sometimes you rely on what the reviewers write about the film. And whether he [reviewers] appreciates it or didn't, does not appreciate it.”
Elaborating further, the Don actor added, “It has an impression, especially if you're a family of four or five, and you're going to have to see a film and the amount of money that you're going to be spending to watch it. You do consider it in today's times. It's expensive to go out into a theatre and watch.”
Talking about Jhund, the sports-drama was released in March this year. Directed by Nagraj Manjule, the film managed to garner a positive response from the audience as well as critics. On the professional front, the 80-year-old actor has an interesting line-up, including the Sooraj Barjatya directorial next Uunchai.
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