In today’s hyper polished Bollywood, everyone wants to look cool. Every hero wants the perfect slo-mo entry, every song wants international styling, and every promotional asset is designed to look like it was approved by a luxury fashion mood board. And then comes Akshay Kumar in Ghis Ghis Ghis, a song that has absolutely no interest in looking cool in the conventional sense.
The track from Welcome To The Jungle, featuring Akshay Kumar and Bhojpuri star Akshara Singh, has triggered the kind of reaction that very few songs manage anymore. Some are laughing with it, some are dancing to it, some are confused by it, and some are pretending to hate it while secretly watching it again. In other words, the song has done what every film promotion dreams of doing. It has forced people to react.
But beyond the jokes and memes, there is a method to this madness. Ghis Ghis Ghis is not trying to be a poetic love song, a soft romantic number or even a sophisticated dance anthem. It is proudly loud, unapologetically desi and intentionally over-the-top.
This is where Akshay Kumar deserves credit. At a time when several stars are excessively guarded about their image, Akshay still has the ability to surrender to the madness of a role. He is not standing outside the joke, trying to look superior to it. He is inside the joke, dancing with full conviction, allowing the audience to laugh, enjoy and engage with him. That is not easy. It takes confidence for a major superstar to look deliberately silly on screen and still own the moment.
In fact, this has always been one of Akshay Kumar’s underrated strengths. Long before social media started using terms like meme value and viral energy, Akshay understood the power of physical comedy, absurdity and mass entertainment. From his comic timing in Hera Pheri and Welcome to his madcap energy in several entertainers, he has repeatedly shown that a star doesn’t always need to look heroic to win the audience. Sometimes, he simply needs to be willing to have fun. And Ghis Ghis Ghis taps into precisely that zone.
What makes the song interesting is that it seems fully aware of its own madness. The Bhojpuri flavour, the exaggerated expressions, the colourful staging, the high-energy choreography and Akshay’s uninhibited performance are not accidental. They are part of the package. The film is called Welcome To The Jungle, after all. This is not a universe where subtlety comes wearing a tuxedo. This is a world of chaos, confusion, eccentric characters and comic explosions. In that sense, Ghis Ghis Ghis is not just a song; it is a warning label. It tells the audience to leave their seriousness outside; the jungle has begun.
There is also a smart cultural move here. Bhojpuri pop culture has a massive audience and an energy that mainstream Hindi cinema has often borrowed from but rarely embraced with complete playfulness. By bringing Akshara Singh into the mix and allowing Akshay to enter that space with enthusiasm, the song creates a crossover moment that is bound to travel beyond the usual Bollywood audience. It has the ingredients to reach reels, memes, regional fan pages, dance videos and family WhatsApp groups, which, let’s be honest, is the real box office of internet attention.
The internet may call such songs cringe, but Bollywood should perhaps thank cringe a little more. In 2026, being ignored is far more dangerous than being trolled. A polished song can get appreciation and disappear in two days. A bizarre, funny, loud and debatable song can stay alive because people keep arguing about it. And the moment a song becomes a conversation, the film benefits.
That is the cleverness of Ghis Ghis Ghis. It is not chasing elegance, but recall. It doesn’t want to be admired quietly; it wants to be discussed loudly. It understands that in the age of short-form video, a song’s job is no longer limited to sounding good. It has to create a visual hook, a dialogue point, a reaction, a joke, a dance step, a debate, and, preferably, a dozen memes before lunch. And who better than Akshay Kumar to front that energy?
There is something refreshing about seeing a superstar of his stature not taking himself too seriously. At this stage of his career, Akshay could easily play safe. He could stick to dignified frames, controlled expressions and carefully protected stardom. Instead, he chooses to jump into a madcap Bhojpuri-flavoured number and perform it like a man who knows exactly what the assignment is. That willingness to be playful is what keeps a star alive across generations. Akshay Kumar has reminded everyone that entertainment is sometimes at its best when it stops posing and starts dancing.
The song is doing something very simple and very smart. It is making people talk. And in today’s attention economy, that may be the smartest dance step of all. Akshay Kumar may be looking delightfully ridiculous in Ghis Ghis Ghis. But perhaps the real joke is on those who don’t see the genius in it.
More Pages: Welcome To The Jungle Box Office Collection
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