EXCLUSIVE: Ranveer Singh says working with Durex condoms on his first ad was his idea: “Big stride in normalizing healthy conversations about sex” : Bollywood News

Ranveer Singh recently broke the internet by posing nude for Paper magazine. Following which, there’s already an FIR that has been registered against him for his nude photoshoot. The actor has now made headlines for being honoured as the IAA Brand Endorser of the year.

EXCLUSIVE: Ranveer Singh says working with Durex condoms on his first ad was his idea: “Big stride in normalizing healthy conversations about sex”

Post the show, the actor spoke about his tie-ups with brands and how he had to pitch his first ad which went viral on the internet. In an exclusive interview with Bollywood Hungama, Ranveer Singh said, “My first ad was my idea with Durex Condoms. I had my people call the brand saying ‘Ranveer has this idea and would you like to pursue this?’ They bit into it and that was my first ad that got a lot of acclaim from the intelligentsia at the time who commented that ‘This is a big step in bringing sex out of closet.’ In India, it is usually discussed as a taboo subject. But, here’s a great big stride in normalizing healthy conversations about sex. So, it started off on a very positive note.”

The International Advertising Association – IAA is the largest global body that represents the interests of the Media, Broadcast, Marketer and Advertising Community. IAA undertakes numerous initiatives for the industry and one of the main programmes is the IAA Leadership Awards. The IAA Leadership Awards celebrate and recognize various individuals from across the fields of marketing, advertising and media, bringing them to one common platform. It honours women and men in the Marketing, Advertising and Media community for their outstanding performance, innovation and creativity in delivering path breaking marketing initiatives.

On the work front, Ranveer Singh will next star in Rohit Shetty’s Cirkus, releasing on December 23, 2022. Following which, he will star in Karan Johar’s Rocky Aur Rani Ki Prem Kahani and Shankar’s Anniyan.

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