Global icon Priyanka Chopra Jonas’ haircare product Anomaly has finally marked its debut in India. In an exclusive conversation with Bollywood Hungama, Priyanka talked about Anomaly, how she conceptualised it, and its performance on various retail platforms across the globe. Interestingly, she also shared an important piece of advice for young girls on how to take care of their hair.
PeeCee asserted, “I think hydration is very important. We don't pay a lot of attention to it. Many men also complain of hair loss like thinning out of hair, because we're using gels and blow drying and all of that and the same thing with women, we colour our hair, we use hot tools and all now.”
The Gunday actress further added, “I think it's important to really give back and the ingredients that we used an Anomaly are super clean argan oil, rice starch, quinoa, avocado, natural things that really put back the nourishment that your hair loses on an everyday basis.”
Before giving out the tip, Priyanka also stated that Anomaly is inspired by Indian hair care DIY. She told us, “Indian hair contributes to the most amount of wigs in the world. And why is that? Because we have an abundance of it. It's thick, it's and that's not just genes. It comes from the rituals of oiling and taking care of our hair. We didn't grow up with hot tools and tongs and blow dryers. Our haircare was oil.”
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