EXCLUSIVE: “Dunki, 12th Fail and Uunchai are exceptionally significant films for our society” – Mahaveer Jain

By Fenil Seta -

January 2, 2024 - 12:50 PM IST

Producer Mahaveer Jain appeals to filmmakers to make films that leave a positive impact on the audience:

EXCLUSIVE: “Dunki, 12th Fail and Uunchai are exceptionally significant films for our society” – Mahaveer Jain

“I strongly believe that films leave a profound impact on the audience's subconscious mind. Whether we acknowledge it or not, the reality is that their influence is exponential.

The crime index is escalating rapidly, mental health problems have become a huge concern in recent times and studies suggest that a significant portion of the credit goes to the type of content individuals consume. This is a matter of serious concern.

I strongly feel while measuring a film’s success, the postive impact on society shall also be taken into account.

Instead of asking how much money a film has collected at the box office, the pertinent question should be about the kind of influence it has exerted on the audience.

Films such as Dunki, 12th Fail and Uunchai play a crucial role in shaping our society. While they may have performed well at the box office, their true success lies in the positive impact they have made on the minds and hearts of the audience. All these 3 films convey a heart-warming message that resonates well with family audiences.

Our society requires more entertainers like 3 Idiots, Munna Bhai, Chillar Party, Chak De India, Iqbal, Zindagi Na Milegi Dobara, Queen, Veer-Zaara, Taare Zameen Par, English Vinglish, Rock On, Hum Dil Chuke Sanam, Bala, My Name Is Khan, Swades, etc.

Some more films that fall in this category are Vivah, Dangal, Jab We Met, Lagan, Rang De Basanti, Neerja, Bajrangi Bhaijaan, Tanu Weds Manu, Andaz Apna Apna, Fukrey, OMG 2, Wake Up Sid, Hindi Medium, Singham, Nil Battey Sannata, Super 30, Mission Mangal, Club 60 etc.

Along with entertainment, the emotional impact these films leave on the audience is truly priceless. These films transcend mere box office numbers; their success is profound due to their intention and ability to provide wholesome entertainment.

Such films play a substantial role in helping our society to think in the correct direction and help to keep our mental peace better.

While I respect all creative individuals and they have the freedom to make films of any genre, I personally feel that we must prioritize the greater good and lend more support to encourage such impactful films. By doing so, we contribute our part to character building, which forms the foundation of nation-building."

I urge all creative talent of our country to inspire healthy entertainment be it films, series, shows, music or digital content for social media as we can bring more joy, love, peace and goodness with our content.

Certainly, we have amazing power to spread hope and happiness to set the correct examples.”

Also Read: Rajkumar Hirani reveals Shah Rukh Khan knew Dunki was a “Slow burner”; says, “He always told me not to expect huge initial numbers”