Just two days ago we had reported that as a collaborative project between Dia Mirza, Sahil Sangha under their banner Born Free Entertainment and Wildlife Trust of India, the country is all set to get its first Wild Anthem to celebrate and conserve our biodiversity. The song titled ‘Mere Desh Ki Zameen’ is composed by Clinton Cerejo, lyrics by Prasoon Joshi and sung by Shreya Ghoshal, Sunidhi Chauhan, Benny Dayal, Vishal Dadlani and Clinton. The concept has been designed and produced by Born Free Entertainment.
The track celebrates India’s biodiversity by showcasing its very best; with the hope to instil an infallible sense of pride and true love for our natural bounty, one that we are blessed to have. Speaking on the release, an elated Dia Mirza said, “‘This was my dream - to give India a Wild Anthem, a song that would be a celebration of all that is most incredible about our home, our land. I am so grateful to everyone who is a part of the anthem for coming forward and giving it nothing but love.”
Lyricist Prasoon Joshi, who has penned the anthem, said, “At times, we take the most important things in our life for granted and they almost merge in the everyday backdrop. We forget to count our blessings and feel the sense of gratitude for them. The same is true about our Wildlife and this anthem tries to strike that chord with all of us reminding us about how Mother Nature has bestowed her love upon us. Dia Mirza with her sensitivity and tenacity has taken a remarkable initiative towards the cause of Wild Life in India. My thoughts and words would have been incomplete without Clinton’s simple yet intricate composition. Working with this team and Born Free Entertainment has been a wonderful experience and I hope the cause resonates with many.”
Shreya Ghosal added, “We are so blessed to be born in a country which has the most beautiful and magical wildlife in the entire world. The variety is simply incredible. They truly are wonders of nature and we must do everything in our capacity to protect them from any harm. For the first time ever, an anthem has been created to celebrate the amazing wildlife of India and watching the visuals in this video gives you goose bumps. I was so thrilled to work on ‘Mere Desh Ki Zameen’. The passion that has gone in creating this song and the video is truly inspiring. Dia Mirza and Sahil Sangha have worked tirelessly to put it all together and bring the most amazing music makers Clinton Cerejo and Prasoon Joshi together to create this beautiful song. I am so happy to sing it along with the best in the music industry Sunidhi, Vishal, Benny and Clinton!! Thank you WTI and Born Free for making me a part of this initiative.”
Vishal Dadlani said, "Sometimes it feels like humankind is losing out on the glory and splendour of the world around us, simply by being too self-involved. I'm really glad to be part of this project that draws us in to the beauty of the natural bounty that India is blessed with. Here's hoping that the message carries, and that people stop to listen, and grow to love, value and treasure nature and India's rich and diverse wildlife."
Sundhi Chauhan added, “It gives me so much pride and joy to lend my voice to such a wonderful and important cause! As a new mother myself, I hope my child grows to witness the beauty and splendour of Wild India and an Incredible Planet. Working with Dia and Sahil, singing this song, which is so beautifully written by Prasoon Joshi along with Vishal, Shreya, Benny and Clinton will remain cherished memories forever.”
Benny Dayal staed, “This is the most important initiative of today. To live harmoniously alongside the wildlife of our country is a necessity. This is not our space. It’s their space we are living in. Hence, we must respect their existence to the utmost.” Song composer Clinton Cerejo concluded, “'I’m so thrilled to have had the opportunity to work with the Wildlife Trust of India and use my talent for a cause such as this. I often feel that as media professionals, our circle of influence is wide and far reaching and we don’t do enough, cause we’re always too wrapped up moving from one project to the next. I’ve had a long working relationship with Sahil and Dia for many years. And when they approached me to work on this I said yes without a moment’s hesitation as I’ve always loved being a part of their projects. When I met Vivek Menon at my studio I was genuinely blown with the man’s humility given the monumental impact he has had on wildlife in our country. He educated me so much in just one afternoon, that it completely changed my outlook towards our national heritage and made me so much more aware. I’m extremely happy to be a part of this great movement even in a small measure.”
‘Mere Desh Ki Zameen’ was launched a day ago exclusively on UMG.